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Retail rescue – ideas for driving sales in a tough economy
December 10, 2008
Apart from my interior design studio, I also own a retail store called Square One Furniture based in the seasonal resort town of Los Cabos, Mexico, where we only have six months in which to make or break the year. We give people a reason to come in by continually reinventing our interiors. Apart from the staples we’re known for -- fabulous lamps, bed linens and unique imported accessories -- we always have fun new items displayed in the front to lure customers in. We’re also very involved in the community and donate to various organizations throughout the year. Emailing clients with photos of new arrivals has been successful for us. We’ve developed a large base of repeat clients over the years and we keep in touch via email, sending them updates or discount coupons to use on their next visit. When you know someone on a first name basis, your emails bypass the junk mail and people respond to it. --Sandy Espinet
Posted by Sandra Espinet on December 10, 2008 | Comments (0)
