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Retail rescue – ideas for driving sales in a tough economy
December 3, 2008
This is a great time to wow, change your brand, change your concept and adapt to leaner business practices. Raise the perceived value of your unique lower-end items by mixing them with the expensive one-of-a-kinds; buy into great universal basics – clear, white, metallics -- and merchandise in mass to net a 12-month accessory versus a seasonal one; paint an impact wall or use wall covering; give your customer a consistent message of service, taste and perspective, and make sure your staff is trained to do it as well; provide designer services; and, lastly, be different -- if you are one of the sheep, you will disappear. --Greg O'Neal
Posted by Greg O'Neal on December 3, 2008 | Comments (0)
