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Weathering the economic storm

March 12, 2009

For me, the most important thing I've done in this economy has been to identify and align my business with other businesses that seem to be weathering the storm. After almost 20 years in this industry, I've been blessed to have worked with a broad range of businesses that continue to provide me with advice, experience and examples of what to do, but better yet, what not to do and whom not to do it with. This is one of those times where losing any amount of money could be the catalyst that brings your business to its knees. Honest and open communication (even though sometimes depressing) with peers has given me confidence to continue building a healthier business and a better brand. The key is identifying the safest and most cost effective solution. It is sad to see your peers and friends struggle, but he good thing about any bottom is that it can only get better. --Greg O'Neal


Posted by Greg O'Neal on March 12, 2009 | Comments (0)


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