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Yuck at first sight...
September 4, 2007
Something has to make you want to go in -- you have to be lured by the windows or façade of the store. The smell sets the mood for the entire shopping experience and must make the shopper feel good. Instant gratification makes you want to buy; impulse is the key. There is a fine line between a store that is too packed and cluttered and one that is too slick. If the product can stand on its own and explain itself, leave it alone. However if it needs a little help selling itself, put a plant or something in or around it to show the customer what can be done with it. I try to design functional good-looking products that are easy to display and sell on their own, and I shop for the same. --Randy Ouzts
Posted by Randy Ouzts on September 4, 2007 | Comments (1)
