Staff

A chat with Greg O'Neal on his new VP title at Revco

Posted by Susan Dickenson, about Greg O’Neal - on his new position as Revco's VP of product development and marketing. (Revco is the L.A.-based case goods vendor that also manufactures Candice Olson’s line). In addition to spending the past six years as Revco’s design director, Greg is also a noted industry speaker and panelist, having shared his thoughts here as a member of Home Accents Today’s Designer Insight panel. With his permission, I hijacked Greg's blog space so I could share a few of his comments on his new position:

G.O.:  Hmmmm... any comments. Well let’s see, you know me, I have a few words to share with you (or several days of chat if you wish).

I know that as a product designer and interior designer you usually have a couple of projects going on at any one time. How long has the “move up” at Revco been in the works?

G.O.: Revco and I have seen so much growth together. It was becoming obvious to all of us that this "official" marriage was one that was happening naturally anyway, but it needed to happen according to the demands of our growth -- and the amount of persona that I was incorporating into the business and with our buyers.
 
Anything you can share with us about Revco’s design visions for the near future?

G.O.: Though we will always focus on solid smart woods,  you can look for a high design collection I recently did that will launch as the Inspiration Collection. For “inspiration,” I have layered many new materials: antiqued mirror, capis shell laminates, enameled hardware, faux shagreen, lacquered glass, mother of pearl and even a small amount of upholstery. That in a nutshell, is ALL that is being cooked in the kitchen for October 2009.
 
Does this new position give you more design power?

G.O.: This new position gives me a lot of design power - within myself! Revco has always given me a lot of design freedom, since the very beginning of our relationship. The difference now is, by becoming a part of the company I can actually focus on the design machine: the embellishments, the concept, the direction and the ability to identify what is needed in our industry, from us. 
 
Are you going to have to start wearing a suit & tie? 

G.O.: Hmmm I will ask that question… The quick answer is NO suit for G.O.! After six years, Revco knows how I need to work, both with product and as a personality. So probably no suits, but a whole lot more voice as we go after our piece of the world’s case goods pie!

Read more about Greg in "Texas Sage" (Home Accents Today, Sept. 2006) HERE.

Posted by Staff on April 9, 2009 | Comments (1)