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Retail Stories - Greg O'Neal
May 25, 2008
The last time you shopped for home decor item(s) for your home, what did you buy? Where did you buy it? And what attracted you to that particular shop?
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greg o'neal: my most recent "retail purchase" seemed to be more like a scavenger hunt, as it literally occurred days before the April High Point Market and prior to the launch of my newest furniture collections for Revco International. the space that i envisioned and created was all tonalities of gray, from lightest - darkest with only two contrasting pop colors: ultra pure white & YELLOW. my struggle for accessories, props & fluff, lay in the color YELLOW. having spent more time overseas than domestically, i had assumed that retailers had already bought into this marriage of yellow & gray, which was increasingly obvious in upper-end apparel trends throughout europe. however, i could not find YELLOW anywhere at the retail level. 3 days before market I made one last attempt with the retail store WEST ELM, which i had already visited the week prior, when a store manager advised that a summer inventory change was to occur over the weekend and to come back. upon my return, i walked into the store which had seemed to have transformed overnight. as i looked around: BLAM ... it was everywhere, not just the color YELLOW, but the very euro-savvy combination of yellow & gray, just what i needed. RELIEF!!!! so i must give a score of 10 to the store WEST ELM, for staying on top of the pulse of TRENDS!
Posted by Greg O'Neal on May 25, 2008 | Comments (0)
