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Yuck at first sight...
September 1, 2007
The idea of good, better, best, is carried through in sofas, case goods, tables - wonderful vignettes put together in A, B and C classes, to hit all level of buyers. Store owners understand that well-merchandised vignettes make furniture groupings look more appealing, livable and desirable. Here’s what drives me nuts: Why do so many retailers use the same accessories - or the same price point - in all their groupings? They'd never dream of putting a $99 side table next to a $5,000 sofa - why in the world would they think it was OK to put an $89 lamp next to such an expensive piece of furniture? The customer who's interested in that sofa just might also be looking for something more – a special lamp and art pottery perhaps, but most likely not something they could also get at Wal Mart or in the grouping with the $699 sofa. You've now lost the sale of one or two lamps and some beautiful pottery, and maybe made the customer rethink the real value of the sofa. --Babette Holland
Posted by Babette Holland on September 1, 2007 | Comments (0)
