Link This |
Email this |
Blog This |
Comments (0)
Yuck at first sight...
September 2, 2007
The biggest mistake in store display, in my opinion, is when a store bases their visual merchandising and display around a theme, as in “I have a great idea... let’s make the store feel like a library!” Ummmm… let’s NOT! A themed display is hard to execute 100% so it only gets halfway there, or it feels weak because you don’t own enough inventory to complete the theme. Themes also have a short life, as they become boring quickly. My secret is to merchandise based on "A" color, used in lighter and darker shades for interest and depth that impact and grab attention immediately, almost to a point where the shopper wonders if "that color" is the newest trend. Bombard your store with "that color" in props, candies, flowers, cushions and covered books -- it will convey that you went ALL THE WAY! Think about it... all you need is a paint fan to have 12 months of visual creativity! (p.s. with the visual planning out of the way, now you can buy to that color and really WOW your customer.) --Greg O'Neal
Posted by Greg O'Neal on September 2, 2007 | Comments (0)
