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Other Attractions At Las Vegas Market

June 17, 2008


We’ve registered at Las Vegas Market, July 28th through August 1st.  We’ve booked our flights and made hotel reservations.  Bev is notifying our vendors that we will be attending Market and I’m getting excited about the seminars and events.
 
Here’s a sampling:

He Shops, She Shops... Differently - Monday, July 28, 2008 Time: 10:00am-11:30am PDT  
Men and women are different. But you would never know it by the way some retailers run their stores. A woman requires more from her stores of choice than a man does, but whatever changes you make to accommodate her, he will also appreciate. He just won’t tell you.
We’ll show you up-to-the-minute strategies to use immediately to ready your store for both male and female shoppers.

Growing Your Business When Facing Challenging Conditions -  Monday, July 28, 2008 Time: 12:00pm-1:00pm PDT
Come learn the seven strategic steps you can take to profitably increase your business: increasing your advertising in key areas, converting and remodeling unproductive displays, expanding your showroom, converting warehouse into display, buying out competitors, moving to a new location, and the No. 1 way to grow your business with minimal investment.

10 Power Ideas to Keep Your Customers Close! - Monday, July 28, 2008 Time: 1:30pm-4:30pm PDT
This seminar focuses on 10 things you can do right now to keep your customers close. You’ll learn:
• How to Treat Your Customers like Guests
• Why it’s the Customer’s definition that counts, not yours
• Easy Ways to Exceed Customer Expectations
• How to Anticipate Customer Needs
• Stealth Marketing Tactics Your Competition Can’t Trace

Legacy 1.0: Surviving Generational Change - Monday, July 28, 2008 Time: 3:30pm-5:00pm PDT
Four out of five family-owned businesses are led by their founder, but 40 percent will change hands in the next five years. You’ll hire lawyers and accountants to plan your estate, but will your company survive? In Legacy 1.0, you’ll learn barriers to communicating transfers of authority, the importance of transition planning and organizational stability and Seven C’s of Intergenerational Leadership.

Identity Crisis in Cyberspace — the Cause and the Cure - Tuesday, July 29, 2008 Time: 8:30am-9:30am PDT
Find out how to overcome the two biggest obstacles to success — invisibility and lack of credibility, by designing, implementing, and maintaining a truly effective website that sends both conscious and subconscious image-marketing messages tailored to your audience.

WOW Your Bedding Customer! - Tuesday, July 29, 2008 Time: 12:00pm-1:00pm PDT
Discover how to get consumers to buy in a slow economy by turning reluctant customers into raving advocates! Learn the best tips and techniques guaranteed to increase sales.

Redefining Luxury in the West – Tuesday, July 29, 2008 Time: 2:00pm-3:00pm PDT LVDC Seminar Room - Building C, 3rd Floor (C-316)
A new kind of luxury is emerging in the West and influencing the global marketplace. This new luxury is less about excess and more about connection with the natural world. From furniture to materials to interior design to architecture, true luxury has taken on a surprising new dimension in the West, and the world is taking notice.

Email Marketing Done Right. A Case Study: Mor Furniture - Wednesday, July 30, 2008 Time: 3:00pm-4:00pm PDT
Find out why email marketing is the hottest sales tool available today. Your previous customers and their friends are a gold mine that you are ignoring if you are not personally staying in touch on a monthly basis and email marketing is the most cost-effective way to do that. In this challenging economy, using the most cost effective marketing tool that has a huge response rate makes even more sense — but it’s not easy. See how Mor Furniture has created a world-class campaign and is reaping big rewards.

All classes are at WHFA Retailer Resource Center, Buidling B, 16th Fl Unless Otherwise Noted

You can see a list of all events, classes and seminars here.  Are there some I've missed that should be monitored?  Email me at landfair3554@comcast.net.

Posted by Mike Landfair on June 17, 2008 | Comments (0)