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Rewarding Your Best Customers
December 11, 2007
Do you reward your best clients and customers of the year for their business during the holiday season? I can’t remember doing so as a stockbroker for almost 30 years. I recall clients bringing gifts to me for making them tons of money during the year.
Now the tables are turned and at Landfair Furniture + Design Gallery each year Bev totals up the value of orders from each designer and rewards the top 20 and the top individual interior designer. We calculate the top 20 provide designers give us about 60% of our business. A rule of thumb is that the top 20% will provide 80% of your business, and that might hold true id we were strictly To-The Trade.
So, now what reward do we give them? Nika Stewart, The Designers' Success Coach suggests several ideas:
Popcorn – either very fancy "pop your own" kind, and Amazon has a whole variety of flavors, or those big tins that have three varieties of popped corn.
Magazine subscription - Inspire your clients with beautiful designs
Give an experience- Nika mentions Excitations. We prefer to give to the top designer or top five, a trip to a spa for a facial or a massage.
The Secret Gratitude Book - this book has caused quite a stir and may be just the thing we need to focus us all on the positives in life.
Bottle of wine or fine olive oil – every year Bev gives each designer on her list a fine bottle of Oregon wine that our friendly wine expert at QFC recommends. In addition, Bev finds a velvet bag to fit the bottle. This time she found bags at Tuesday Morning for $4 apiece. She calls each designer on her “Top 20 List”, thanks them for their business, and says she has a gift for them. Of course, they have to come in to receive it.
Speaking of the “Top 20 List”, each year we update our website by highlighting those in the top 20 with contact information and a link to their website. We hope that those looking for an Interior Designer will contact one of these designers. In addition, we try to interview these designers and post that interview on our website or blog.
I hope you have a record of customers, if your business model is not like ours. Send them something frequently; your newsletter, a list of sale items or even a holiday greeting. People who bought from you, if you treated them right, will want to buy from you again.
Won't you share some ideas you use to reward your best? Email them to landfair3554@comcast.net
Posted by Mike Landfair on December 11, 2007 | Comments (0)
