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What Is A Webkinz Pet?
August 22, 2007
These kind of fads absolutely amaze me: Webkinz “the interactive, collectible plush toys that have generated the same frenzied fever as Beatlemania and Beanie Babies.” Started by the Ganz gift company in 2005, they have spawned a whole new industry and I wasn’t even aware of it.
When a user adopts a Webkinz pet, they give it a name, gender, and enter its secret code. The user is then given basic items such as a room, a welcome balloon, a food item, one or two pieces of furniture, and the Webkinz unique food and special item. Upon the adoption of the pet, certain items are considered unique to the pet - such as "special" food or other special items.
The owners of Sweet Be's Candy & Gifts in suburban St. Louis have doubled their staff within the past six months and added a second phone line just to field requests for Webkinz.
The popularity of Webkinz, has resulted in the marketing of accessories, such as trading cards, jewelry, clothing, books and party products, and products that connect to the virtual Webkinz World.
I checked the website of WebKinz for locations of just the retailers of Webkinz pets and found a list that would fill half an 8 ½ by 11 page, stores like Hallmark, gift shops at hospitals, candy stores, candle shops and postal annexes. I did not find one store in the 97209 zip code where our furniture and accessory store is located. Hmmmm!
Email me at landfair3554@comcast.net.
Posted by Mike Landfair on August 22, 2007 | Comments (4)
