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African-American women increase spending on home décorApril 23, 2008“Despite the chaos and anarchy in today’s retailing world, there is opportunity in the home sector,” said Shilpa Rosenberry, Senior Consultant of WSL Strategic Retail on the release of the NYC-based company's 11th biannual study, How America Shops 2008-Anarchy. Rosenberry advises home retailers to take note of the unique opportunity offered by a growing spending demographic: African-American women, whose spending on home decor has increased by 6% compared to a 21% decrease for Caucasian women and a 30% decrease for Hispanic women.
“Retailers—especially mass merchandisers, the number one choice for African- American women shoppers—should recognize this unique opportunity and offer new and fresh home décor items that appeal to this demographic,” Rosenberry said. “Home retailers and manufacturers should not make the mistake the beauty and fashion industry did by overlooking the preferences of African-American women shoppers. African-American women will not settle--they head to the retailer who has the beauty care that suits their hair and skin; clothing stores that capture the styles they wear; and the home retailers who provide home fashion they prefer." How America Shops-2008 was conducted last October among 1600 consumers drawn from a representative sample. WSL Strategic Retail, a global consulting business founded by Wendy Liebmann, launched its How America Shops studies in 1989 to chart the evolution of American consumer shopping habits and attitudes. Posted by Susan Dickenson on April 23, 2008 | Comments (13)
April 23, 2008
In response to: African-American women increase spending on home décor Susan Vero commented: Thank you for this valuable information. I will use it right away.
April 24, 2008
In response to: African-American women increase spending on home décor Totally Less commented: For those women interested in home decor accents. Visit www.totallyless.com for some to the most unique products to mix and match. Stop on by, and give us a try. See webite for contact information.
April 25, 2008
In response to: African-American women increase spending on home décor Susan Dickenson commented: In response to this article, I received several beautiful photos of ethnic-inspired design vignettes along with correspondence from Bill Sands, CEO of Ethnicities / EthnicitiDESIGN, a lifestyle marketing and design company located in Columbus, Ohio. Bill (a former home furnishings retailer) says one of his objectives is "to make available to manufacturers, retailers and others the marketing tools with which to attract this productive demographic to their brands." I'll be sharing more about Bill and his company in an upcoming article.
September 4, 2008
In response to: African-American women increase spending on home décor amym commented: As the owner of bluedango.com, I must agree that retailers should not overlook the preferences of African-American women shoppers. We started bluedango.com to offer ethnic home decor and accents that would appeal to our customers, while creating more opportunities for international artisans. Our pottery, ceramics and home decor accessories range from traditional ethnic arts to contemporary designs. Our commitment to the principles of fair trade allows African-American women, and all of our customers, the opportunity to shop for home decor and accents, while also giving back to the artisans from Africa and around the world. Our culturally inspired collections have been well received by customers, many of whom are African-American women, who are seeking home decor that speaks to them.
November 20, 2008
In response to: African-American women increase spending on home décor Deborah Rogers commented: There is a new magazine being lauched, in Columbus, OH 12/2008. Bea Beautiful Homes. Owner, Bea Foster, also has a design center. Her Magazine will speak to all cultures and the picky person when it comes to home decor'. Bea's 30 years of decor'fashions and style has allowed people, to fulfill their home passions. Ethnic women have that keen eye of designing home atmosphere's for their families and friends. Spending is not the issue, satisfaction is. The magazine will support the changing attitude for decor'.
December 4, 2008
In response to: African-American women increase spending on home décor Design D.I.V.A. commented: There is a new Internet Partner Marketing Party Plan Home Decor Company being lauched 11/2008 ~ Model Home Accents. The home decor product line will speak to all cultures and the discriminating buyer when it comes to elegant home decor. The varied design trends will allowed people to fulfill their home decorating dreams. African-American women shoppers and all home decor shoppers who value home decor designs that speak to the ethnic culture will especially appreciate Model Home Accents product line. One of the Senior Buyers for the company is an African-American women who has over 20 years of experience within the home decor industry. Her keen eye for sophistication, quality, value and her love for culturally inspired home decor collections will support the changing attitude for ethnic buyers within the home decor industry.
December 4, 2008
In response to: African-American women increase spending on home décor Home Decor Guru commented: For those ethnic women shoppers interested in home decor accents and a way to save and perhaps earn some additional money ~ Visit www.startyourhomedecorbiz.com ~ for some of the most unique affordable home decor products and a unique business opportunity. The company offers an appealing product line such as culturally inspired ethnic designs, modern home decor, traditonal home decor and transitional home decor designs. Within these design trends, you can purchase products such as,
December 21, 2008
In response to: African-American women increase spending on home décor kisha''s kids commented: www.kishaskids.com is an upscale online boutique which sells merchandise for African-American babies, children and their friends. We sell contemporary and vintage-inspired canvas wall art, area rugs, picture frames, growth charts, wall clocks and more. This merchandise was manufactured out of a need to fill an area of the market which has been neglected. Please visit the site to see kisha's kids' unique offerings.
January 5, 2009
In response to: African-American women increase spending on home décor Urban commented: Be sure to check out
January 5, 2009
In response to: African-American women increase spending on home décor Urban commented: Be sure to check out
July 27, 2009
In response to: African-American women increase spending on home décor blog maven commented: Mass retailers have stepped up their ethnic decor offerings. The other day, I went into a Wal-mart and noticed a spruced up ethnic decor section. Online, there are several sites dedicated to ethnic decor- one good example is www.capeweaver.com. This trend is likely to continue as many people desire authentic, meaningful decor
October 20, 2009
In response to: African-American women increase spending on home décor Barbara Garnes commented: SoHe Designs has been creating ethnic inspired products for years. See the line of porcelain dinnerware and tea sets on www.SoHeDesignGroup.com. I am the lifestyle creator for this line and have approached some of the major mass manufacturers to produce a complete line of products including bedding. Good to hear that more people are recognizing this important niche market!
November 3, 2009
In response to: African-American women increase spending on home décor Theodore Megginson commented: www. megginsonteam.com located in Wash D.C area interested in what you do. I own the African America Network.
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