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Millennial Musings

Alexa Boschini
Alexa Boschini joined the Furniture Today Group in May 2012 as assistant editor for Home Accents Today and Casual Living. A native of Greensboro, N.C., she graduated from Elon University in 2010 with a degree in journalism. She spent two years as an award-winning education and features reporter with The Sanford (N.C.) Herald, and has also covered arts and entertainment for Go Triad at the Greensboro News & Record. When she isn't delving into the latest news and trends in home décor, you can find her at the movies, with her nose stuck in a book or volunteering to help the Triad's homeless animals. You can reach her at
  • High Point panel tackles ‘Boomers vs. Millennials’

    During the October High Point Market, interior designer Michelle Jennings Wiebe moderated a panel discussion that explored the differences and similarities between selling to Baby Boomers and Millennials as part of the Design Viewpoints Series. “Boomers vs. Millennials: The Great Debate” featured Mitzi Beach, designer and author of Boomer Smarts Boomer Power, and retailer Dianne Ray of Garden City Furniture discussing the design demands of their Boomer customers, while interior designer Denise McGaha and Shay Geyer, designer at the retail store IBB Design Fine Furnishings, tackled the Millennial perspective. “Millennials have been called the ‘selfie generation,’ perhaps self-involved, perhaps narcissistic ... Read More
  • Personal taste drives decorating decisions for homeowners of all ages

    According to a report by The Boston Consulting Group, Millennials account for $1.3 trillion in direct annual spending. A multitude of drivers influence Millennial spending habits in the home décor sector, but one that I hear about repeatedly is a desire for personalization, the need for something different that reflects one’s own personal taste. In a special report in our March issue about the Millennial consumer, Jason Dorsey, a Gen Y speaker, retail consultant and chief strategy officer at The Center for Generational Kinetics, and Mat Herman, co-owner of e-tailer Apt2B, both emphasized the value Millennials place ... Read More
  • As Seen on TV, Vol. 2

    The fall TV season officially kicked off last week, and already I’ve begun scouring my favorite shows for furnishings that I recognize. For the past two years, we’ve highlighted companies whose products have appeared alongside the likes of Jennifer Lawrence and Julia Louis-Dreyfus on the big and small screens. In one of our High Point Market dailies from October 2012, we featured Currey & Company on True Blood, Global Views on Revenge, Interlude Home on The Good Wife, John-Richard on Veep, Howard Elliott on CBS News, Phillips Collection in The Hunger Games and Raymond Waites in Django Unchained. Last ... Read More
  • What makes Millennials tick as consumers, employees

    At July’s Atlanta International Gift & Home Furnishings Market, generational relations and leadership expert Lisa Orrell delivered an insightful presentation about how Millennials relate to other generations in the professional world. Orrell is an author, speaker, consultant and leadership coach who works with businesses – including major corporations like Wells Fargo and Johnson & Johnson – to help them understand how to recruit, work with and sell to Millennials. She also offers seminars and workshops for Millennials about professional leadership. Here are some key takeaways from her presentation: Millennials vs. Gen X Much of the current discussion about Millennials centers on how they ... Read More
  • Pantone looks ahead to color in Autumn/Winter 15/16

    The slowly turning leaves haven’t quite given way to fall, but Pantone is already looking ahead to autumn 2015 and beyond. Last week I attended a webinar hosted by the renowned color institute, “Engaging with Color in Autumn/Winter 15/16,” that offered a glimpse at the wide array of shades projected to influence fashion, interiors and more a year to 18 months from now. Laurie Pressman, vice president of Pantone Color Institute, highlighted several key color palettes that appear in the Pantone View Colour Planner Autumn/Winter 2015/2016, as well as other color and pattern trends on ... Read More
  • The next generation for Moe's Home Collection

    Since I joined the Home Accents Today staff about two years ago, I’ve heard a constant stream of statistics and opinions about Millennials, typically defined as those in the age range of 18 to mid-30s. As a Millennial myself, I never gave much thought to the rationale behind my consumer habits, or why it matters. But Gen Y is now planted firmly in the adult world, advancing in our careers, starting families and buying our first houses. Whether they’re consumers, vendors or designers, Millennials are here, and they’re shaping this industry’s future. My new column in ... Read More
  • The Millennial Movement

    It’s been an interesting phenomenon to see my own generation become one of the most talked about topics in the home furnishings industry and beyond. It seems virtually everywhere I look lately, from CNN and The New York Times to The Economist and Forbes, there are new statistics and analyses about the mysterious Millennials – how we shop, our investment habits, our views on government and more. Though some may already be tiring of the constant Gen Y chatter, the discussion is prevalent for good reason. At more than 80 million strong, Millennials have surpassed the Baby Boomers as the ... Read More
  • Sherwin-Williams’ Colormix conveys optimistic outlook for 2015

    The summer 2014 markets are just kicking off, but that doesn’t mean designers, manufacturers and suppliers aren’t already looking ahead to 2015. Earlier this month, I attended the Showtime fabric fair in High Point, where textile producers showcased the fabric designs we’ll see next year in the form of upholstery, pillows, top-of-bed and draperies. There were bright colors and eye-catching patterns aplenty, and you can take a look at some of them in my show report in our July issue. Sherwin-Williams also had its sights set on 2015 at last week’s Neocon in Chicago, where the ... Read More
  • Houzz survey tackles remodeling vs. moving

    Housing slowdown. If you follow the news regularly, those are two words you’ve probably seen more than you’d like over the past few months. Earlier this month, Federal Reserve Chair Janet Yellen told the Joint Economic Committee that while overall U.S. economic recovery is holding steady, 2014 has been a disappointing year so far for the housing sector. The National Association of Home Builders/Wells Fargo Housing Market index also fell this month. A recent Washington Post article attributes the slowdown to rising interest rates, which have steadily increased since last summer following a period of ultra-low ... Read More
  • A first time for everything

    We just wrapped production on our semiannual Best of Market issue, so while the spring High Point Market kicked off almost a month ago, it’s still fresh in my mind. Best of Market is always a great chance for us on the Home Accents Today staff – and for you all – to take a step back from the invigorating chaos that is market season and reflect on the week’s highlights. From top trends and editors’ picks to a recap of our buyers breakfast and a celebration of 100 years of Safavieh, our May issue covers products and news you ... Read More
  • Color Conscious

    Trends are constantly evolving in this industry. We’re continually assessing what’s trending currently – the colors, the styles, the materials – and predicting what might garner a positive response in the months to come. Paint company Dutch Boy, part of The Sherwin-Williams Company Diversified Brands Division, unveiled its 2014 color trends forecast last month. According to a press release, Dutch Boy’s 2014 color palettes represent “a renewed commitment to the environment and thereby ourselves. It’s comprised of four distinct palettes – Gather, Connect, Explore and Serene – encouraging consumers to surround themselves with an overall positive synergy through color.” Inspired ... Read More
  • On trend at Ambiente

    Last week, I was lucky enough to attend the Ambiente consumer goods fair in Frankfurt, Germany. It was my first international trade show, and it did not disappoint. When I first arrived at Messe Frankfurt, I was blown away by the scale of the show - more than two dozen exhibit halls encompassing 329,300 square meters filled with everything from home accessories and outdoor décor to tabletop and culinary tools. According to show organizers, 144,000 buyers from 161 countries attended the show while 4,724 exhibitors from 89 countries showcased their products. So, no small endeavor. I attended the ... Read More