Millennial Musings

Alexa Boschini

Alexa Boschini is the assistant managing editor of Home Accents Today. A native of Greensboro, N.C., she graduated from Elon University in 2010 with a degree in journalism. She spent two years as an award-winning education and features reporter with The Sanford (N.C.) Herald and four years covering arts and entertainment for the Greensboro News & Record's Go Triad before joining Progressive Business Media in 2012 as assistant editor for Home Accents Today and Casual Living. She now writes about business, trends, generational dynamics and technology. aboschini@homeaccentstoday.com

  • Printing the future, one piece at a time

    If you happened upon 325 W. 38th St. in New York in March, you probably noticed something a bit futuristic inside. Behind an array of ultramodern furniture sat a giant BigRep 3-D printer, from which new home furnishings began to take shape as if by magic. But it isn’t magic, and it isn’t futuristic – it’s technology and it’s here, now. And Neil Patel thinks it’s the next step in design. “The possibilities are just unimaginable,” Patel said. “When you look at traditional materials and time, you’re often limited with design because the more creative ... Read More
  • What Millennials want in interior design

    Millennials – those enigmatic consumers born between 1980 and 2000 – are arguably today’s most-discussed demographic. But does this up-and-coming population carry any weight in the home furnishings sector yet? How are they spending their home décor dollars, and what do they actually like? Abbyson Living hosted a seminar during the winter Las Vegas Market tackling these questions and more. Kimberly Joi McDonald of the Interior Design Society moderated the event, which featured insights from interior and product designer Bobby Berk, and Farah Merhi, founder of interior design inspiration hub Inspire Me Home Décor. Why should designers care about ... Read More
  • The housing market’s X factor

    They’re a generation with substantial student loan debt. They delayed movement in the housing market thanks to financial hardships. And now, as the economy stabilizes, they are finally purchasing more homes. It’s a familiar narrative, but it’s not about the oft-analyzed Millennial generation. The group with the greatest uptick in home purchases this year is actually Generation X, according to the National Association of Realtors 2017 Home Buyer and Seller Generational Trends study. Generation X comprises about 28% of homebuyers this year, up from 26% in 2016. It marks the group’s greatest share of the home ... Read More
  • The dos and don’ts of fighting ‘Facebook fatigue’

    In a sea of buzz about newer, sleeker social media platforms like Instagram and Snapchat, Facebook is still the king. The site remains the most-used social network with a whopping 1.86 billion monthly active users globally. But a recent report from media research firm Bridge Ratings indicates an increasing number of consumers suffer from “Facebook fatigue.” Bridge Ratings found that Facebook user satisfaction levels are decreasing over time, particularly among the 35-44 age bracket. According to the study, about 70% of Facebook users said they visited the platform on a daily basis in July 2015. But that number fell ... Read More
  • Predicting the Gen Y lifestyle

    While poring through the archives of Home Accents Today for our 30th anniversary issue, I stumbled upon our first article about Millennials – “Gen Y daughters vs. Boomer moms,” from the December 2000 issue. The story focused on a study by Solutia Wear-Dated upholstery fabrics and the Parsons School of Design geared toward predicting the furniture needs of Millennials when the oldest members of the generation turned 30 in 2010. It projected how Millennial lifestyles and attitudes would evolve 10 years down the road, and design students used that information to create five pieces they thought would appeal to the furniture ... Read More
  • 3 things to know about SEO in 2017

    In today’s tech-driven society, having a robust web presence for your business is critical. Whether your website is e-commerce enabled or not, current and prospective customers must be able to find you online. Specifically, they must be able to find you on the behemoth of all search engines, where their buying journey is most likely to begin. According to a 2016 Internet Summit presentation from Matthew Capala, founder of SEO and content marketing agency Alphametic, 80% of consumers search online before making a purchase and 89% of buyers begin their decision making journey on Google. And thus, he said ... Read More
  • Adventures in Snapchatting

    I have a confession to make: Though I’m Home Accents Today’s resident Millennial, I only recently boarded the Snapchat train. I attended the Internet Summit in Raleigh, N.C., last month, where a presentation on “Snapchat for Business” by BMC Software Head of Social Media Carlos Gil convinced me the platform known for its young audience might be worth my while — and perhaps yours too. Snapchat embodies two of the key takeaways from the Summit overall. 1) We can’t forget the social in social media. These platforms are not just a place to dump marketing content, but ... Read More
  • Virtual Territory

    Last month, Marxent Labs CEO Beck Besecker shared some insights about the rapidly evolving world of virtual reality and augmented reality and its potential impact on the retail space. But how do you actually implement AR or VR in a brick-and-mortar store? Firms like Marxent have created infrastructures for 3-D products and environments, platforms that businesses can license rather than building their own from scratch. On average, Besecker said licensing that software costs about $800 to $1,000 per month per location. Creating the program’s 3-D content that’s specific to your business also comes at a cost — Besecker ... Read More
  • Instagram testing shoppable photos

    First, Pinterest unveiled buyable pins. Now Instagram is stepping up its e-commerce game. This week, the photo and video sharing social network is testing the waters of shoppable images. The initiative will provide users with more information about the products they see in images shared on the platform and direct prospective customers to participating brands’ websites. Instagram is rolling out the program with 20 U.S.-based retail brands – including Warby Parker, Kate Spade and Target – and a select group of users on iOS devices will beta test the initial run. According to the announcement on the Instagram for Business ... Read More
  • All Aboard the Holodeck

    It all feels a bit Star Trek, the idea of virtual reality — completely immersing yourself in an environment that only exists in the digital realm, and interacting with elements that appear physical but are actually pixels and code. But these technologies that once seemed so distantly futuristic have arrived, and some retailers are already incorporating them into their in-store experience. I spoke with Beck Besecker, CEO of virtual reality and augmented reality development company Marxent Labs, at Progressive Business Media’s NEXT Conference about what exactly these technologies can achieve and how they can be applied to the retail space ... Read More
  • Retention Plan

    Last month, I caught up with Jeff Fromm, partner at ad agency Barkley and author of Marketing to Millennials and Millennials with Kids, and Joan Kuhl, founder of Why Millennials Matter and author of Misunderstood Millennial Talent: The Other Ninety-One Percent, to discuss what Millennials value in the workplace and how employers can effectively recruit them. But once you do, how do you retain them – or can you? A perception exists that Millennials are unlikely to stay with one company for very long, preferring instead to hop from job to job. But Kuhl’s research suggests only those with a ... Read More
  • The ‘Next Adventure Home’ targets Baby Boomer design preferences

    Earlier this year we reported on the Responsive Home Project, a collaborative effort among Hanley Wood, Pardee Homes, designer Bobby Berk and other partners that produced model homes based on data about the features Millennials most want in an ideal home. Now, Hanley Wood is teaming up with homebuilder and developer Taylor Morrison to give Baby Boomers their dream abode. The team is developing the Next Adventure Home based on research about what buyers age 55 and older value most in a new home. Like the Responsive Home, the model home for this project will make its debut at the ... Read More