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Millennial Musings

Alexa Boschini

Alexa Boschini is the associate editor of Home Accents Today. A native of Greensboro, N.C., she graduated from Elon University in 2010 with a degree in journalism. She spent two years as an award-winning education and features reporter with The Sanford (N.C.) Herald and four years covering arts and entertainment for the Greensboro News & Record's Go Triad before joining Progressive Business Media in 2012 as assistant editor for Home Accents Today and Casual Living. She now writes about business, trends, generational dynamics and technology. You can reach her at aboschini@homeaccentstoday.com.

  • Virtual Territory

    Last month, Marxent Labs CEO Beck Besecker shared some insights about the rapidly evolving world of virtual reality and augmented reality and its potential impact on the retail space. But how do you actually implement AR or VR in a brick-and-mortar store? Firms like Marxent have created infrastructures for 3-D products and environments, platforms that businesses can license rather than building their own from scratch. On average, Besecker said licensing that software costs about $800 to $1,000 per month per location. Creating the program’s 3-D content that’s specific to your business also comes at a cost — Besecker ... Read More
  • Instagram testing shoppable photos

    First, Pinterest unveiled buyable pins. Now Instagram is stepping up its e-commerce game. This week, the photo and video sharing social network is testing the waters of shoppable images. The initiative will provide users with more information about the products they see in images shared on the platform and direct prospective customers to participating brands’ websites. Instagram is rolling out the program with 20 U.S.-based retail brands – including Warby Parker, Kate Spade and Target – and a select group of users on iOS devices will beta test the initial run. According to the announcement on the Instagram for Business ... Read More
  • All Aboard the Holodeck

    It all feels a bit Star Trek, the idea of virtual reality — completely immersing yourself in an environment that only exists in the digital realm, and interacting with elements that appear physical but are actually pixels and code. But these technologies that once seemed so distantly futuristic have arrived, and some retailers are already incorporating them into their in-store experience. I spoke with Beck Besecker, CEO of virtual reality and augmented reality development company Marxent Labs, at Progressive Business Media’s NEXT Conference about what exactly these technologies can achieve and how they can be applied to the retail space ... Read More
  • Retention Plan

    Last month, I caught up with Jeff Fromm, partner at ad agency Barkley and author of Marketing to Millennials and Millennials with Kids, and Joan Kuhl, founder of Why Millennials Matter and author of Misunderstood Millennial Talent: The Other Ninety-One Percent, to discuss what Millennials value in the workplace and how employers can effectively recruit them. But once you do, how do you retain them – or can you? A perception exists that Millennials are unlikely to stay with one company for very long, preferring instead to hop from job to job. But Kuhl’s research suggests only those with a ... Read More
  • The ‘Next Adventure Home’ targets Baby Boomer design preferences

    Earlier this year we reported on the Responsive Home Project, a collaborative effort among Hanley Wood, Pardee Homes, designer Bobby Berk and other partners that produced model homes based on data about the features Millennials most want in an ideal home. Now, Hanley Wood is teaming up with homebuilder and developer Taylor Morrison to give Baby Boomers their dream abode. The team is developing the Next Adventure Home based on research about what buyers age 55 and older value most in a new home. Like the Responsive Home, the model home for this project will make its debut at the ... Read More
  • New recruits

    Google “Millennials in the workplace” and you’ll find countless space dedicated to how Millennials are revolutionizing the office or ruining it, how they’re entrepreneurial or entitled, how their values are completely new or they’re just like everyone else’s.      Like the generations that came before them, Millennials’ traits and behaviors are more complex than a set of stereotypes. Understanding how they fit into the workplace is crucial to your business’ future – and likely its present. According to Pew Research Center, Millennials became the largest generation in the U.S. workforce in 2015 and the largest generation in ... Read More
  • Pokémon Go and the gamification of marketing

    Full disclosure – I’m one of maybe four Millennials who never boarded the Pokémon train at the height of the franchise’s popularity in the early 2000s. Today, Pokémon is back and bigger than ever thanks to an inventive augmented reality approach to mobile gaming. Pokémon Go has taken the U.S. by storm since it launched earlier this month. But what does a mobile game have to do with the home furnishings industry? A lot, if you think outside of the marketing box. Survey Monkey estimates Pokémon Go is the most successful mobile game in ... Read More
  • Abbyson Living’s ‘All Together Now’ approach

    Odds are you’ve heard from many a marketer and researcher that Millennials – that buzzed-about group of 20- and 30-somethings – are the future of your business. But in the home furnishings universe, the future is now. Millennials are now the largest generational cohort in the U.S. population and the U.S. labor force. They comprise the greatest percentage home buyers, according to the National Association of Realtors, and they’re the No. 1 buyer of furniture, per Furniture/Today research. Capturing this demographic in the early stages of adulthood is critical to your business’ long-term success – they’re buying ... Read More
  • Social Business

    Last month, I shared a few tips and tricks to maximize your company’s Instagram presence. And just as HAT went to press, the rapidly growing social media platform dropped a major update for brands. The platform will roll out new profiles for businesses, including contact options beyond your website link and each photo’s comments field. “With a business profile, businesses can choose how they want their customers to get in touch with them: Call, text or email with a tap of the contact button as well as get directions,” according to Instagram’s blog. Business tools will include ... Read More
  • Facebook’s new algorithm: Putting the social in social media

    In my latest column about maximizing your brand’s Instagram presence, I promised an update on more social media developments affecting businesses in our July issue. And naturally, just as we go to press, Facebook dropped some major changes to its news feed algorithm (such is the rapidly changing pace of the social media landscape). Last year, some business pages saw their organic traffic drop when the king of social media updated its algorithm to suppress posts that were too “promotional.” The latest update takes that idea a step further, ranking posts from users’ family and friends higher in the ... Read More
  • Mastering your Insta-brand

    Instagram first burst onto the social media scene in 2010, but its status as a powerhouse tool for brands is a more recent development. B2B and B2C companies alike are rapidly integrating the photo sharing app into their marketing strategies, and with good reason – Instagram has more than 400 million monthly active users, who collectively share more than 80 million photos a day. And the platform is growing as some of its competitors stagnate (sorry, Twitter). Emarketer projects Instagram usage will grow 15.1% in 2016 versus 3.1% growth for the entire social media sphere. Whether your business is ... Read More
  • The Millennials have taken over

    It’s official: Millennials have surpassed Baby Boomers as the largest living generation in the United States. Pew Research Center analyzed population estimates released in April by the U.S. Census Bureau and determined that the Millennial generation now totals 75.4 million compared to 74.9 million Baby Boomers. The think tank defines Millennials as adults age 18-34 in 2015 and Baby Boomers as age 51-69. The institute attributes the shift in part to fluctuations in the country’s immigrant population — the number of deaths among Baby Boomers is now greater than the number of older immigrants moving to ... Read More