The Bombay Company's rebranding may offer relief for the Bombay blues
8/26/11 UPDATE: Bombay Company's U.S. expansion continues: new retail partners, online, Facebook
Original post dated 12/27/07: Disappointed shopping devotees of The Bombay Company may be interested to hear that plans are in the works to create and market a broad range of new consumer products using the Bombay brand name through licensing strategies with retailers, wholesalers and franchisees.
The Bombay Company, Inc. has agreed to sell its intellectual property, which includes the Bombay brand name, to Bombay Brands, LLC, a joint venture of Hilco Consumer Capital and Gordon Brothers Group. Hilco Consumer Capital will assume day-to-day brand management responsibilities and immediately undertake a strategic brand rebuilding program designed to leverage the intrinsic value of the Bombay name. Assistance will be provided by The Bombay Company estate, which retains a 25% interest in Bombay Brands, and Graj + Gustavsen, a brand strategies and marketing firm.
John Collins, an executive with Hilco Consumer Capital, was named President and Chief Marketing Officer of Bombay Brands. Collins has more than 25 years of experience and success in managing and marketing famous-name brands, including Nike, Bauer, Tommy Armour Golf, Volant Ski, Canon Inc., and Kubik.
“The Bombay brand differentiates itself through a lifestyle approach in the home furnishings category,” Collins said. “It offers terrific opportunities for expansion and development into a whole new range of highly desirable and affordable consumer lifestyle products. Our plan will generate new products through licensed wholesalers and bring them to market through strategic retail and brand franchisee partners."
Elaine D. Crowley, SVP, CFO & Treasurer of The Bombay Company, Inc. noted, "We are very pleased that the Bombay name will have the opportunity to flourish under the new venture. We look forward to working with the venture partners to rebuild the Bombay brand."
The Bombay Company expects to completely vacate its corporate offices in Fort Worth, Tx. by the second quarter of 2008. GC Museum Partners acquired the 125,071-sq.-ft. property for $16.35 million. Until its recent bankruptcy and liquidation of assets, The Bombay Company, Inc. designed, sourced and marketed home accessories, wall decor and furniture through 384 retail outlets and the Internet in the U.S. and internationally.
UPDATE — From a Hilco press release, March 5, 2008: Hilco Consumer Capital Announces Graj + Gustavsen as the Agency on Record (AOR) for Bombay Brands, LLC
Toronto – Hilco Consumer Capital Corp. has hired the New York based branding firm Graj+Gustavsen (G+G) to reposition and package the newly acquired Bombay Brands, LLC, excluding Canada. The Bombay Brand offers terrific opportunities for expansion and development into a new range of highly desirable and affordable consumer lifestyle products. Hilco’s plan will generate new products through licensed wholesalers and bring them to market through strategic retail and brand franchisee partners.
Bombay Brands, LLC President John Collins stated, “We are thrilled to be partnering with Graj and Gustavsen on the creation of a new brand essence and strategy for Bombay Brands LLC. We will be looking to G + G to lead us in bringing a fresh look and feel to the Bombay Brand by restoring the history and quality the market wants.”
The Bombay Brand will differentiate itself through a lifestyle approach in the home furnishings category. Simon Graj, founder of G+G stated, “We are excited to be a part of what we see as breathing new life into a rich, iconic brand. Bombay is a wonderful mix of classic British Tradition with exotic, global style. This is an opportunity to bring a youthful spirit and classic taste to a wide audience that increasingly appreciates high quality brands with pedigree and soul.”
About Hilco Consumer Capital, LLC
Hilco Consumer Capital (“HCC”) is a leading private equity firm that makes strategic investments in consumer lifestyle Brands. Hilco’s current portfolio includes, Caribbean Joe®, Tommy Armour Golf®, RAM Golf®, which includes Zebra Putters and Teardrop Golf. Also included in their portfolio are Bombay Brands LLC, and the iconic designer brand Halston®, which it controls jointly with the Weinstein Company. HCC is a unit of The Hilco Organization, a Chicago-based, international provider of diversified financial services, including business asset valuations, asset acquisition and disposition services, M&A services, special situation debt and equity financing and retail consulting.
About Graj + Gustavsen
Graj + Gustavsen is a New York based strategic and creative branding firm. With over 18 years experience, Graj+ Gustavsen has worked with companies such as Levi’s, Sears, The Gap, Timex, Saks Fifth Avenue, Target, and Timberland.
6/3/2008 Update: Bombay to repay up to 31.5% on claims - By Clint Engel, Furniture Today - The Bombay Company plans to pay its suppliers and other unsecured creditors 18.5 cents to 31.5 cents on the dollar for their more than $68 million in claims. click HERE to read the entire article…
12/3/2008 Update: John Collins, President of Bombay Brands LLC, announced today that OTTO International has secured the exclusive licensing rights for The Bombay Company in the United States. For the full story click HERE
2/27/2008 Update: The Mumbai Company seeks lost loyals of The Bombay Company HERE
12/08/2009 Update: The Bombay Company brand to re-emerge in the U.S. with William S. Hollands at the helm: click HERE for details
8/25/2010 UPDATE: The Bombay Company announced it is ready to relaunch a full 250-piece collection of furniture, accessories, textiles, gifts and novelty items in the U.S.; a few select items will debut on QVC Sept. 30, 2010. click HERE for details
want Bombay commented:
I am looking for the Bombay Glamour mirror chest. Any one want to sell one and ship to Arizona 480 488 1907 carefree2297@msn.com
Jeanpaul commented:
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Gigi commented:
I'm looking for Bombay Kid Gigi collection, especially the bedding with the paris theme and poodle and the backless upholstered chair that looks like a U. Please contact me at mia_sing@hotmail.com. Thanks!
Rachel Becker commented:
I would be interested in the 5 snow globes. leave a post if you still want to get rid of them and i will give you my email address.
Rachel Becker commented:
I would be interested in the 5 snow globes. leave a post if you still want to get rid of them and i will give you my email address.
Kevrell commented:
Shoot, who would have thoguht that it was that easy?
Nola commented:
I desperately need the twin fuchia/hot pink canopy from Bombay Kids for the iron bed they sold. Thanks neheatherly@comcast.net
Nola commented:
I desperately need the twin fuchia/hot pink canopy from Bombay Kids for the iron bed they sold. Thanks neheatherly@comcast.net
Rosemary Burnett commented:
Does any one knows a better project that i can invest on?I am looking at investing in a profitable project in the United States,Middle East and India only and i need an experience partner for partnership.I need a project with a continuous cash flow and high profit margin.Anyone with experience can contact me on raisewithluv@gmail.com +447024059543 Thanks.Mrs Rose.
Elizabeth commented:
I am looking for the richmond file cabinet. If you are willing to part with it, please contact me at elizabeth.padilla58@yahoo.com.
Tracy Baca commented:
I have the first 5 snow globes (12days of Christmas) and have no need for them. Any takers?
sir hawthorne hound dog commented:
there is one on ebay right now if anyone is looking for one
yolanda peterson commented:
Hi, Ten years ago I purchased a 4 row spoon rack from Bombay. #1003170 30.25"H X 17.5"W.
Now I am looking for a another. Have not had any sucess. Any Ideas? Thank You, Yolanda P.
yolanda peterson commented:
Hi, Ten years ago I purchased a 4 row spoon rack from Bombay. #1003170 30.25"H X 17.5"W.
Now I am looking for a another. Have not had any sucess. Any Ideas? Thank You, Yolanda P.
yolanda peterson commented:
Hi, Ten years ago I purchased a 4 row spoon rack from Bombay. #1003170 30.25"H X 17.5"W.
Now I am looking for a another. Have not had any sucess. Any Ideas? Thank You, Yolanda P.
rose commented:
I have the 2 drawer like a nightsand file drawers if any one is interested park city utah
rose commented:
I have the 2 drawer like a nightsand file drawers if any one is interested park city utah
bombay girl commented:
Hi! It's really interesting seeing the US bombay shoppers so dedicated to the brand. I currently work in a canadian store, and a lot of the items you guys are mentioning i've either never heard of or are discontinued.
nutcrackers? we have them all.
verandah collection - coffee table is discontinued. everything else is available.
it's called STANTON not stratton. and we have the entire collection, uppers and lowers file chest. b/w we have tons of, but depends.
palladian baker's rack is discontinued.
and bombay kids is slowly coming back. a few items here and there, but nothing from the original collection.
enjoy guys. hope you americans get bombay back :).
sue anne copeland commented:
i would like to purchase the 17" maghony curio cabinet with glass shelves...help!
sue anne copeland commented:
i would like to purchase the 17" maghony curio cabinet with glass shelves...help!
Ashley commented:
I have a Bombay file cabinet I'm looking to sell-- not sure if it's the Stratton. It is wooden, brown, and has two levels of files. To the person looking to buy one-- email me: ashley.leonczyk@gmail.com
Elaine starr commented:
Looking for Pomegranate Candle by bombay
nk2gf
Elaine starr commented:
Looking for Pomegranate Candle by bombay
nk2gf
kathy commented:
I am looking for 2 Statton File Cabinets does anyone have them?
Ingrid commented:
So excited to hear that they are coming back! By any chance, does anyone have a Bombay Kids wall decor, sports themed coat hanger? My sons was broken during a move and we are sad that it won't be in his room anymore.
Ingrid commented:
So excited to hear that they are coming back! By any chance, does anyone have a Bombay Kids wall decor, sports themed coat hanger? My sons was broken during a move and we are sad that it won't be in his room anymore.
GardenSongs commented:
I am looking to purchase a Bombay Print titled 'Bountiful Antiquity" Please let me know if you have one for sale.
Thanks,
nita commented:
I was so disappointed to see that bombay was closing, they had so many unique items for kids rooms. I've been searching for a set of basketball lamps that only they seem to have sold. The globe that lite up looked just like a basketball and stayed in place with a round center opened glass that the globe fit it with silver metal holding the glass. Can anyone help me find this particular item. Looking for the curtain rod with the football screwed on each end as well and the football or basketball wall clock made of real football and basketball material. I would truely appreciate any help in finding these items. Feel free to email me at charnitasweat@yahoo.com
Rick from Canada commented:
I have a Bombay Baker's Rack for sale. It can be found on Kijiji.ca/winnipeg. Search for Bombay Baker's Rack.
Still BomBay California Dreamn commented:
I too am on a mission to find more Bombay Verandah pieces from time to time I find them on the web by sellers back east who do not want to ship. Even when offering to pay a service company to pick up pack and ship still unable to secure the items found more on the web in CANADA but they cannot ship to the US. Looking for verandah coffee table, side table, square table, plant stand, sofa table.....
Barbara Bonhomme commented:
I am looking for French Horn Wall Sconce Candlestick Item # 1831582 and also 2 China Vitrine Item # 1832798 Victorian Production. Please Help me to find it
Pirate Nutcracker commented:
Hi! I too am extremely disappointed that Bombay is no longer around. I worked for them in 2005-2006 and they had a gorgeous wingback bed that was to die for; however, I am looking for the pirate nutcracker to add to my collection of nutcrackers. If anyone knows where I can find the one sold by Bombay I would be greatly appreciative!!! You can text/call 407-766-1746 or email osleram@gmail.com just let me know what it's regarding so that I don't delete it without reading it PLEASE!!!!!!!
Colleen commented:
I am looking for Sir Hawthorne Hound Table. If anyone knows where I can purchase one please let me know. colleenb825@yahoo.com It was from the BC. Sure do miss them...
Colleen commented:
I am looking for Sir Hawthorne Hound Table. If anyone knows where I can purchase one please let me know. colleenb825@yahoo.com It was from the BC. Sure do miss them...
jasmine commented:
I am looking for a blue and white beaded center table mat I found at a BC store in Kansas City MO. I hesitated getting it at the time and have kicked myself every day since. If anyone has one they would like to sell please post here. Thanks. I cannot wait for Bombay to reopen in the States!
jasmine commented:
I am looking for a blue and white beaded center table mat I found at a BC store in Kansas City MO. I hesitated getting it at the time and have kicked myself every day since. If anyone has one they would like to sell please post here. Thanks. I cannot wait for Bombay to reopen in the States!
lifespike commented:
I am looking for the watercolor sold in Bombay Co called Madame Butterfly
I by Jenny Tsang. I have II and want to have them both. Thanks so much. lifespike@sbcglobal.net
steve commented:
They were a GREAT company to work for, It would be nice to have them back in the good ol USA, I hope they can make it. I would come join the team again. I was with them for almost 10 years
Home Accents Today commented:
Kelly, thanks for your note. We've been following developments in the U.S. regarding Bombay Brands LLC. Links to our updates are at the bottom of the post and before the comments begin. Enjoy.
Kelly commented:
Bombay Brands LLC is the new name from the old Bombay. The original bombay has a 25% stake and have sold most to Hilcorp (see Bombay Brands for news) I miss Bombay too and I thank God we all share the same passion for their fine wooden furniture, and home decor. They have the Bombay Brands LLC website now, but does not display furniture and accessories yet. My family and I plan to celebrate with wine once it reopens. Bombay is truly a national icon and is a permanent stamp of well known goods. God bless USA and Canada
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The Bombay Company contact info commented:
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