The new Marimekko shop at Crate and Barrel
The launch officially kicked off last fall and continued this spring with the opening of four shop-in-shop locations - in Chicago, Los Angeles, San Francisco, and this one in New York.
Marimekko's previously announced company-owned flagship will open on Fifth Avenue at the beginning of October. Another two Marimekko shops are scheduled to open in Crate and Barrel stores: one in Boston this September and the other in the Miami area in October. After these openings, Crate and Barrel will house a total of seven Marimekko shops. Marimekko also opened its own U.S. online store in July.
The relationship between Crate and Barrel and Marimekko spans more than four decades. It began in the early sixties when Crate and Barrel Co-Founders Gordon and Carole Segal discovered Marimekko at a store in Denmark.
The goal of the Segals' newly-formed home furnishings business was to offer well-designed, useful, quality products at a value to their American customers - they found Marimekko to be an ideal fit. In 1967, Crate and Barrel presented the first Marimekko fabric collections, followed by a clothing line several years later.
Here are more than a few photos of the Marimekko shop in Crate and Barrel (at 650 Madison Avenue).
Crate and Barrel has the exclusive rights to retail Marimekko interior decor products in the U.S. and Canada.