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Bradshaw Orrell Turned 'Green' Into 'Chic' at the Proximity Hotel

March 17, 2009

The Proximity Hotel is located in Greensboro, NC near the intersection of Wendover Avenue and Benjamin Parkway at 704 Green Valley RoadThe Proximity Hotel and Print Works Bistro are named for two cotton mills in Greensboro, NC – Proximity Cotton Mill and Proximity Print Works. Owned by Moses and Ceasar Cone, the Proximity Company was renamed ‘Cone Mills’ in 1948, and the rest is history. The mills were located about three miles from where the Proximity Hotel now stands. 

The interiors and custom furnishings of both the Hotel and Bistro are the creation of Greensboro designer Bradshaw Orrell and his design team. Highly stylish and fashion forward, the design is at the same time classic in an American manner. If there is a hint of anything European, it’s a sense that everything here is ahead of the curve – and more detailed than what you generally expect to find in the U.S. No flash in the pan here; the Proximity is the new standard.

 
Seating areas in the upper lobby. The custom upholstery was designed and sourced locally.

 The Bluebell Garden between the hotel and Print Works Bistro contain only native plant species

The Bluebell Garden between the hotel and Print Works Bistro contain only native plant species and use a low flow drip type irrigation system. The view through the social lobby to the garden. Something in my house is going to be painted chartreuse because of these doors!
 

Yes, that’s real fescue growing on a table in the lobby and a real orchid hangs from the concrete column in the social lobby.
Yes, that’s real fescue growing on a table in the lobby and a live phalaenopses orchid hangs from the concrete column in the social lobby.

 

The Print Works bar is solid Walnut salvaged from naturally fallen trees.

 
7-foot windows have operable panes for fresh air.

Member of IFDA Carolinas are enjoying the City Suite sitting area. 7-foot windows have operable panes for fresh air.

 
The social lobby on the lower level

The social lobby on the lower level is connected to the upper portion by two custom spiral staircases.

 

A City Suite guest room and bath (with Aveda bath products.)
These rooms are all about natural light: A City Suite guest room and bath (with Aveda bath products.)

Every room in the hotel has original art by local artist Chip Holton. 

Every room in the hotel has original art by local artist Chip Holton. Holton worked in a temp studio on site and created over 500 pieces for Proximity. You have to get close up to these pieces; they are gorgeous.

Go see it all for yourself. The Proximity Hotel and Print Works Bistro are located in Greensboro, NC near the intersection of Wendover Avenue and Benjamin Parkway at 704 Green Valley Road.

Ciao!