Sherwin-Williams’ Colormix conveys optimistic outlook for 2015
The summer 2014 markets are just kicking off, but that doesn’t mean designers, manufacturers and suppliers aren’t already looking ahead to 2015.
Earlier this month, I attended the Showtime fabric fair in High Point, where textile producers showcased the fabric designs we’ll see next year in the form of upholstery, pillows, top-of-bed and draperies. There were bright colors and eye-catching patterns aplenty, and you can take a look at some of them in my show report in our July issue.
Sherwin-Williams also had its sights set on 2015 at last week’s Neocon in Chicago, where the paint producer unveiled its Colormix 2015 color forecast. Titled “Optimistic Odyssey,” the forecast includes four palettes with 10 colors each that embody positivity, adventure and creativity.
Some of the palettes share common threads with the trends in our own 2015 color forecast (which appeared in our April issue), featuring shades found in nature or inspired by exotic escapes. Whether calm and soothing or bold and vivacious, Sherwin-Williams predicts that colors reflecting joy and enthusiasm will prevail next year.
Las Vegas Market attendees can hear more about Colormix 2015 during a presentation set for 1 p.m. Monday, July 28 in the Worldview Ballroom on the 16th floor of Building B.
In the meantime, check out the four trends below, courtesy of a Sherwin-Williams press release:
As technology rushes relentlessly ahead, the colors of Chrysalis evoke a calm oasis — a place to pause and find balance. The palette, with colors ranging from off-black to chalky neutrals and dusty blues, is designed to create a more comfortable interior.
“An important influence for Chrysalis is the appreciation of earth’s natural striations,” said Jackie Jordan, director of color marketing with Sherwin-Williams. “The patterns created by land and sky are driving design inspiration, therefore the palette’s colors are found in nature, from rocks found on the beach to a stormy sky.”
Another driver is the layering and deconstruction of geometric shapes to appear soft, which parallels the monochromatic couture found on fashion runways.
From space tourism and undersea resorts, the far-fetched, sci-fi dreams of past decades are more viable than ever. The Voyage palette looks to these outer limits, featuring hues that represent the color spectrum imagined while emerging from the water into the atmosphere – undersea teal, bright green kelp, light watery blue and deep space purple.
“The colors of Voyage are supernatural and magical,” Jordan said. “The palette is largely driven by unusual atmospheric events, including a decade-best aurora borealis that will be keeping our eyes focused on the heavens. The lighter colors of the palette create a space that is uplifting, while the deeper tones can be combined for a more dramatic design.”
“We’ve weathered the recession and are finally seeing hopeful signs of growth and expansion,” Jordan said. “Our revived good spirits echo the optimism that followed World War II, when GIs returned home from exotic locales, bringing a wave of tropical prints and tiki-inspired looks. Like that era, we’re expressing our enthusiasm with big, bright florals in fashion and interiors.”
The colors of Buoyant are reminiscent of vintage floral patterns – light and deep greens, violets and a pop of coral. In addition to renewed optimism, the palette is also inspired by the natural healing of botanicals, as well as the incorporation of green spaces into even the most densely urban environments. Backyards, once a landscaping afterthought, are now as important as front yards, with builders investing in rear “curb appeal” and outdoor rooms.
From bold, ethnic-inspired colors and designs to the Bohemian lifestyle, the Unrestrained palette celebrates a carefree spirit, wanderlust and pulsing color. The palette features saturated primary hues, including sunny yellow, lively turquoise and bright blue, as well as black and white. Each can be used on its own for a pop of color, or combined, to create a vibrant, energetic space.
“South Africa’s colorful art scene and focus on the 2016 Summer Olympics in Rio de Janeiro have strongly influenced a Carnival-like spirit,” Jordan said. “This spirit is inspiring design with a zest for life, and the vibrant colors of Unrestrained are a reflection of that design aesthetic.”