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The woods at the county crossroads

By Susan Pyle Dickenson -- Home Accents Today, 12/1/2006

 Sandy Long's retail and design shop is in a 1930's hardware store at the busy crossroads of four state routes in Hanover. The wood floors, pressed tin ceiling, and a working hand-cranked elevator are original to the structure.

 Sandy Long's retail and design shop is in a 1930's hardware store at the busy crossroads of four state routes in Hanover. The wood floors, pressed tin ceiling, and a working hand-cranked elevator are original to the structure.

Within York County lies the Greater Hanover region, made up of Pennville, Parkville, Heidelberg Township, Manheim Township, West Manheim Township, Conewago Township and Hanover Borough. The region has a population of about 55,000 residents and is home to the state's seventh largest retail area, known locally as The Golden Mile of stores and restaurants along Eisenhower Drive. The borough of Hanover (pop. 14,990) lies in the middle, at the convergence of four state routes that connect the area to York, Carlisle, Abbottstown, Baltimore and Frederick, Md.

Zoom in to the center of Hanover where those routes meet and you'll find the historical building that is home to The Sandy Woods Home Furnishings Co. The 8,000-sq.-ft. structure, a former hardware store, was brought back to life by Sandy Long, who bought the building and moved her company there in 1996 following renovation and restoration. "I was immediately drawn by the extreme soundness, the beautiful lines, bricks, wood beams, stable, and the hand-cranked elevator," Long said. The hand-cranked elevator still works and, because it is used to bring furniture pieces upstairs, gets inspected on a regular basis.

Much of the hardware store's original woodwork and tin ceiling remain, providing a beautiful background for the store's furniture and accessory collections. Long defines her style as "updated transitional, non-cutesy country, clean lines of modern but not classic modern." Her inventory is driven by the tastes of her customers, the majority of whom are retirees and empty-nesters. "I sell a lot to a growing retirement community in the Hanover region," she said. "Most are matching furniture to new places in their retirement lives and not necessarily downsizing."

  Bedroom furniture and accessories are displayed in smaller rooms on the second floor.

  Bedroom furniture and accessories are displayed in smaller rooms on the second floor.

 

She's also big on selling unfinished solid woods and offers complete color matching and custom work. "Actually, I started out selling just unfinished furniture until the day I was visited by Albert Newman from Temple Furniture who said 'let's do some business,' so we did, and still do." Long enjoys visiting Temple's showroom at the High Point Market, which she attends twice a year in addition to New York. She advertises on local cable television and does a minor amount in print. She's not big on sale events, preferring to mark things down.

What most retailers would probably describe as an efficient, tightly run organization, Long calls "lean." There's just her and one other employee running the store in addition to providing design, reupholstery and refinishing services. The Sandy Woods operates on a limited schedule and by appointment. The store closes Sundays, Mondays and holidays, is open most days from 9:30 until 6 p.m., closing at 3 p.m. Saturdays and 8 p.m. Thursday evenings.


 

The Sandy Woods Home Furnishings

No. of stores 1

Size 8,000 square feet

Annual sales less than $500,000

Accents as a percentage of total sales 30%

Best sellers lamps, wall decor

Vendors Oriental Accent, Paragon, CBK, Pacific Rim, Clayton Lamps, Temple Furniture, Parker Southern

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