Shadow Mountain offering Woolrich licensed line

Case goods debuted in High Point; upholstery to debut in Las Vegas

-- Home Accents Today, 10/28/2008 6:54:00 AM

Shadow Mountain has signed a licensing agreement with Woolrich to produce case goods and upholstery. Approximately 35 pieces of bedroom, dining and occasional case good items debuted in the Shadow Mountain showroom during last week’s High Point Market. An upholstery collection is slated to debut this winter in Las Vegas.

The rustic Heritage Loft Collection features hand-planed mahogany solids and veneers, double-stitched full-grain leather, wood-on-wood drawer guides, hand-forged iron accents and a dark distressed finish.
Approximate retail prices range from $799 for a bachelor’s chest to $1,999 for a leather paneled bed framed in iron. The group’s smaller scale is tailored for use in condos, town homes, apartments and other smaller dwellings.

“Our newest venture with Shadow Mountain is like a breath of fresh air with an innovative lifestyle look for the way many consumers want to live today—casual rustic, and with an outdoor ambience,” said Sharon Kepley, licensing manager of home furnishings for Woolrich.

“Our partnership with Woolrich shows the importance of the rustic lifestyle both companies represent in the marketplace,” said Chad M. Turney, Shadow Mountain president and CEO. “We’re excited to be able to launch our first collection, Heritage Loft, that is targeted toward the more urban consumer that fills a void within our niche. We look forward to complementing the highly successful brand of Woolrich.”

A new line of indoor hand-tufted wool rugs made by Woolrich licensee Mohawk Rugs were also on display in the Shadow Mountain showroom to complement the Heritage Loft Collection. Available in two styles and three popular sizes, the rugs bring an added dimension of warmth to the collection.

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