Research Reports

Due to the constantly increasing demand for this information, we have developed this section of our site to provide both our domestic and international readers access to content that our research staff has put together. Here, you'll find both reprinted articles that are available free-of-charge and more in-depth, specialized research that has not been published in its entirety within the printed pages of Home Accents Today.

Reports - See a list of reports from Home Accents Today's Research and Editorial team.
Meet our team of researchers - Meet the people behind the reports.
Buy Now - Go to our Research Store to purchase reports for immediate download.
EASI Demographics - We've partnered with EASI to give our readers access to comprehensive and in-depth U.S. demographic information.
Joe Carroll's "The Perfect Home" Book Collection - A collection of books highlighting beautiful furniture styles for the home.

Visit our Research Store to browse reports from our entire family of publications: Furniture/Today, Home Accents Today, Casual Living, Kids Today and SoHo Today.

Research Reports by Category:
Rankings
Multi-topic Industry Overviews
Consumer Research
Store Operations
Publicly Held Companies Analysis
Imports/Exports

Style TrendsDistribution Channels
Bedding
Product Source Listings

Click here for a free research report from the January issue of Home Accents Today on Trends for 2006

Click here for the Furniture Today Consumer Buying Trends Summary Presentation Individual Product Potential Reports (Includes sales estimates for major metro areas for 2004-2009.) Area Rugs Barbecue Grills Bedroom (Master, Other Adult, Youth/Teen) Curios Desks and Other Home Office Furniture Dining Furniture (Kitchen/Dinette, Dining Room) Entertainment Centers Futons Infant/Nursery Furniture LampsMattresses Motion Sofas Occasional Tables Outdoor Furniture Pillows/Throws Recliners Sofa Sleepers Stationary Chairs Stationary Sofas Swivel/Glider Rockers

Home Accents Today's Metro Report 2006 Home Accents Today has compiled an exclusive report on the fastest growing metropolitan areas in the four regions of the country and their buying power for area rugs, lamps, wall decor and decorative pillows/throws. We selected the five cities in each region projected to have the largest percentage increase in sales in the four product categories by 2010. Click here for more information and to order a copy

Home Accent's Todays Consumer Buying Trends - Gen Y vs. Baby Boomers This exclusive consumer data originates from the responses of 1,135 households to a survey conducted in August and September 2005. Home Accents Today had New York-based TNS poll 4,500 U.S. households via an online survey to examine home furnishings shopping and purchasing patterns for the 12 months, September 2004 through August 2005. Click here to order a copy.

Home Accents Today's 2005 Consumer Buying Trends Report

Home Accents Today's exclusive Consumer Buying Trends Survey presents a comprehensive look at the demographics of American households that are shopping for and purchasing home accents. For this report 2,500 consumer households were surveyed to reveal what home accents they shopped for and bought in 2004 and what they plan to buy in 2005.

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Home Accents Today 2006 Wall Decor Portfolio & Registry of Sources Includes a report on wall decor sales; the registry of sources for wall decor products and a portfolio of current styles. Originally published in the Feburary 2005 issue. Fifeen pages. PDF format for electronic delivery only. Click here for more information or to order a copy.

Lamps & Lighting Portfolio

Includes the registry of sources for lamps and lighting products, a portfolio of current styles and research on consumer buying patterns for lamps. Originally published in the November 2005 issue. Eighteen. PDF format for electronic deliver only.

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Home Accents Today's Channel Survey - Furniture Stores 

This reports takes a closer look at home accent sales through the furniture store channel, breaking down sales by product categories and looking at the demographics of purchasers as well as price points and quantities purchased.

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Accent Furniture Portfolio

Includes reports on design trends in accent furniture and issues related to merchandising and delivery, as well as the registry of sources for accent furniture and an extensive portfolio of products illustrating current style trends. Originally published in the September 2005 issue. Seventeen pages. PDF format for electronic deliver only.

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Home Accents Today's Channel Survey - Department Stores 

This reports takes a closer look at home accent sales through the department store channel, breaking down sales by product categories and looking at the demographics of purchasers as well as price points and quantities purchased.

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Home Accents Today's Exclusive Rep Survey
Home Accents Today asked sales reps to give their views in a faxed and e-mailed survey conducted March through May. In addition to the invitation posted in HAT s e-weekly, sales organizations One Coast, United Sales Association, United Association of Manufacturers Reps and several home accent companies distributed the survey to sales forces that sell their products. This survey reports reps'
impressions of the state of the home accent industry and includes their projections of sales in thirteen product categories as well as reporting on their views of various issues pertaining to the business. Click here for more information and to order a copy of the report.

Home Accents Today's Special Report on Accent Furniture

This exclusive consumer data originates from the responses of 31,505 households to a survey conducted in December 2002 and January 2003. Home Accents Today had National Family Opinion poll 50,000 U.S. households to examine home furnishings shopping and purchasing patterns in 2002 and buying plans for 2003. The report gives relevant information about accent furniture consumers and breaks down accent furniture into four categories, to show purchasing patterns for each.

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Furniture/Today and Home Accents Today's April 2005 Market Overview
Our editorial and research team have combined their efforts to give you an 19-page in-depth analysis of our business sector, including the results of our recent survey of retailers, manufacturers and sales reps on how business has been and what their strategies are for the next year. Furniture/Today and Home Accents Today also provide exclusive insight on style directions and product trends in a number of furniture and accessory categories.

Note: This report was not abstracted from any of our print publications. It was produced prior to Market and does not include information on sales or orders at the Market. $25.00  Click here for more information and to order a copy.

Home Accents Today's Channel Survey -- Discount Dept. Stores/Off-price Retailers

From the March 2005 issue of Home Accents TodayOwning nearly one-fifth of the home accent universe, discount department stores and off-price retailers pulled in an estimated $12.1 billion in 2004 retail sales. The channel is second only to home accent/gift stores in terms of total home accent sales. As first reported in Home Accents Today's exclusive 2004 Universe Study, the No. 1 channel for portable lamps, area rugs, wall decor and soft goods is discount department stores/off-price retailers.

This reports takes a closer look at home accent sales through the discount dept. store/off-price retailer Channel, breaking down sales by product categories and looking at the demographics of purchasers as well as price points and quantities purchased.

Three pages. $10.00  Click here for more information and to order a copy.

Home Accents Today's Channel Survey - Home Accent/Gift Stores

From the January 2005 Issue of Home Accents TodayAs reported in Home Accents Today's 2004 Universe Study, total 2004 home accent sales are estimated at $64.7 billion and are projected to grow 3.7% to $67.1 billion in 2005. Owning 23% of the universe, Home Accent/Gift Stores is the largest channel of distribution, garnering an estimated $14.6 billion in sales in 2004. This report breaks down sales in Home Accent/Gift Sotres, showing the most frequently purchased items, key price points for the top-selling items and the demographics of Home Accent/Gift Store buyers.

Three pages. $10.00  Click here for more information and to order a copy.

Home Accents Today's Channel Survey - Lifestyle Stores

From the April 2005 Issue of Home Accents TodayAs reported in Home Accents Today's 2004 Universe Study, lifestyle stores garnered $7.4 billion in retail sales last year, accounting for 11% of the home accent universe. The channel is projected to grow 5% this year, to reach $7.8 billion. Home Accents Today defines lifestyle stores as retailers that carry accent furniture, portable lamps, area rugs, wall décor, other decorative accessories and soft goods at full price along with some combination of housewares, small appliances, gourmet foods, apparel, jewelry or personal care items. Heavy hitters in the channel include Pottery Barn, Crate & Barrel, ABC Carpet & Home, Restoration Hardware, Bed, Bath & Beyond, Linens '
N Things and Anthropologie. The report breaks down the channel to show the most frequently purchased home accents in the channel, the demographics of buyers and key price points for the most commonly purchased items.Three pages. $10.00  Click here for more information and to order a copy
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Home Accents Today's 2005 Soft Goods Portfolio & Registry of Sources

Originally published in the March 2005 issue of Home Accents Today.

A five-page report from the editors of Home Accents Today, featuring articles analyzing the soft goods market and style trends in soft goods, plus a portfolio illustrating the hottest style trends, and a registry of sources.Six pages. PDF Format Only Click here for more information or to order a copy.

Home Accents Today's Special Report - Lamps & Lighting
Originally published in the March 2005 issue of Home Accents Today.

This Special Report breaks down lamps and lighting fixtures into subcategories Floor Lamp/Torchiere, Table Lamp, Desk/Reading Lamp, Small Accent Lamp, Chandelier and Wall Sconce. Each category is then broken down place of purchase, budgets for purchase, and number purchased. The report also provides demographic information on purchasers of lamps and lighting fixtures.

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Home Accents Today 2005 Wall Decor Portfolio and Registry of Sources

 

 

Home Accents Today's Top 50 Home Accent Retailers

Compiled by Home Accents Today's Research Dept., the report ranks the top home accent merchants by sales. Originally published in the February 2005 issue. Four pages. PDF format for electronic delivery only.

 

The Luxury Report

Originally Published in the May 2004 Issue of Home Accents Today

The Luxury Report is a package of articles, reports, and research examining the luxury market, including a closer look at affluent shoppers and who they are, how retailers and manufacturers are approaching this segment, and the outlook for its future.

Nine pages. PDF format only. Click here for more information and to order a copy.

Home Accents Today's 2004 Tabletop Portfolio & Registry of Sources

Originally published in the March 2004 issue of Home Accents Today Includes a report on style directions in tabletop; a three-page registry of sources for tabletop products; and a portfolio illustrating current styles.

Nine pages. For electronic delivery in PDF format only.

Click here for more information or to order a copy.

Retail Store Survey 2003

In an exclusive survey, Home Accents Today
surveyed retailers about their merchandise mix, buying practices, store operations, advertising policies and employee practices. More than 300 retailers, representing more than 720 retail stores, responded to the survey. This report charts and organizes their responses.
Click here for more information or to order a copy

 

Home Accents Today Permanent Botanicals PortfolioIncludes a report the registry of sources for permanent botanical products and a portfolio of products illustrating current styles. Originally published in the December 2004 issue. Seven pages. PDF format for electronic deliver only.
Click here for more information or to order a copy.

 

Home Accents Today's 2004 Universe Study

Originally published in the December 2004 issue of Home Accents Today. The 2004 Universe Study breaks down the home accent universe into 10 product categories: Accessories & Gifts; Accent Furniture; Portable Lamps; Wall Decor; Collectibles; Area Rugs; Tabletop and Tabletop Accessories; Lighting Fixtures; Permanent Botanicals; and Soft Goods; and it examines each category, showing channels of distribution, gives 2004 sales estimates, and projects expected changes in sales.

Click here to order a copy!

The Book 2004 Buyers'
Guide from Furniture/Today and Home Accents Today
A directory of furniture and accessories manufacturers, The Book 2004 Buyers Guide contains listings of vendors of furniture and accessories alphabetically and broken down by category. Also includes a Licensing section, show listing and store supplies and sevices vendors.

Click here to order a copy

The Consumer Counts: Shopping Habits of Gen Y
A one-page report analyzing the shopping of Gen Y, the oldest wave of the Echo Baby Boom. Originally published in the March, 2004 issue of Home Accents Today.

The Consumer Counts: Gift Cards
A one-page report analyzing consumers' growing use of gift cards. Originally published in the February, 2004 issue of Home Accents Today.

The Consumer Counts: Top Spending Metro Areas
A one-page report that looks at the top metro areas of the U.S and examines buying habits related to home accessories and home decor in those regions. Originally published in the January, 2004 issue of Home Accents Today.

The Consumer Counts: Interest in the Home
A one-page report analyzing activities in the home, trends in home usage, and product purchasing for the home. Originally published in the December, 2003 issue of Home Accents Today.

The Consumer Counts: Baby Boomers
A one-page report analyzing the patterns of Baby Boomer population changes. Originally published in the November, 2003 issue of Home Accents Today.

The Consumer Counts: Pets
A two-page report analyzing consumers' desire to pamper their pets and how that impacts on home decor. Originally published in the September, 2003 issue of Home Accents Today.

The Consumer Counts: Kitchens
A one-page report analyzing design trends and consumer plans for remodeling their kitchens. Originally published in the August, 2003 issue of Home Accents Today.

The Consumer Counts: Retiring Boomers
A one-page report analyzing Baby Boomers' plans for retirement. Originally published in the July, 2003 issue of Home Accents Today.

The Consumer Counts: Scents
A one-page report analyzing home fragrance purchases by age group and ethnic group. Also offers a list of top personal fragrances for men and women. Originally published in the May, 2003 issue of Home Accents Today.

The Consumer Counts: Color
A one-page report analyzing color preferences of U.S. consumers, broken down by ethnic group and listing designer choices for the hot spring colors. Originally published in the March, 2003 issue of Home Accents Today.

The Consumer Counts: High Rollers
A one-page report analyzing the impact of the more than 15 million households with total annual incomes of $100,000 or more, as well as the 12 million more with annual incomes between $75,000 and $99,999.

The Consumer Counts: SeniorsA one-page report analyzing the impact and habits of Senior Citizens, many of who are in higher income brackets. Originally published in the December 2002 issue.

The Consumer Counts: Generation YA one-page report analyzing the impact of Generation Y consumers on trends and styles of home furnishings. Originally published in the November 2002 issue.

The Consumer Counts: Gift GivingA two-page report breaking down the demographics of home accents as gifts. Includes specific information on categories of home accents and total dollars spent. Originally published in the October 2002 issue.

The Consumer Counts: Asian TsunamiA two-page report detailing the demographics of America's minority Asian population and the impact it's expected to have on home furnishings retailing. Originally published in the September 2002 issue.

The Consumer Counts: Hispanics dominate U.S. population growthA three-page report detailing the demographics of America's minority Hispanic population and the impact it's expected to have on home furnishings retailing. Originally published in the July 2002 issue.

The Consumer Counts: Diversity--America'
s New FaceA two-page report detailing the demographics of America's minority populations and the impact they're expected to have on home furnishings retailing. Originally published in the June 2002 issue.

The Consumer Counts: Second Homes
A two-page report detailing the demographics of second-home ownership, including numbers of second homes, locations and specifics of who is buying. Originally published in the May 2002 issue.

The Consumer Counts: 10 Largest Metropolitan Areas
A four-page report detailing the demographics of home ownership, ages, ethnicity and projected accessory buying plans of residents in the ten largest cities in the U.S. Originally published in the April 2002 issue.

The Consumer Counts: 21st Century Housing Information
A two-page report detailing the demographics of home ownership in the U.S.. Originally published in the March 2002 issue.

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