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2004 Advertorials
[March] [April-High Point] [April] [May] [June] [August] [September] [October - High Point]
* In this special section, you will have the opportunity to feature your latest collections in an advertising format as well as an in-depth article.
* This section will run as a "run of press" tabloid page section and will feature a lead-in page.
Click here for rates and sizes available
Space & Materials Due: February 13th
Final Ad Materials Due: February 20th
In 2004, the MMPI High Point Market Directory is magazine size and easier to read, making your ad even more powerful.
This is your chance to make the April High Point Market your most successful market ever.The Merchandise Mart Properties High Point Market Directory highlights some of
High Point's most unique and product-packed buildings … Market Square, Suites at Market Square, Plaza Suites, Furniture Plaza, National Furniture Mart, Hamilton Market.
* Additional Buyer Reach … The directory mails with Furniture/Today's March 15th issue and Home Accents Today's March 04 Issue reaching 44,000 buyers before they go to market.
* On-Site Distribution … 15,000 directories will be available during Market at the Market buildings, giving your ad extensive at-Market exposure.
Advertising Rates
Gross
4-Color $3,000
B/W $2,500 Larger ½ Page [7-7/8" x 5-1/4"]
4-Color $1,950
B/W $1,450 Now offering ¼ page (3 3/8" x 4 7/8")
4-color $ 950
15% discount for final disc/cd; 10% additional for premium position
Space Closes January 30th
Materials Due February 6th
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April - Contemporary Accents & Accessories
* In this special section, you will have the opportunity to feature your latest collections in an advertising format as well as an in-depth article.
* As an advertiser, your ad/article will be read and seen by not only our subscribers, but also thousands attending the High Point Market in April.
Bonus Distribution in High Point~ 13,000 copies* This section will run as a "run of press" tabloid page section and will feature a lead-in page.
Click here for rates and sizes available
Space and Materials: March 24th
Final Ad Materials Due: March 31st
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* Just right for directing retail buyers from all over the world to your showroom. This Pre-market issue is timed to target buyers when they are planning their summer buying trips. Make sure your showroom is on their list.
Click here for rates and sizes available
Space and Photos Due April 23rd
Final Ad Materials Due April 30th
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* In this special section, you will have the opportunity to feature your latest collections in an advertising format as well as an in-depth article.
* As an advertiser, your ad/article will be read and seen by not only our subscribers, but also thousands attending the Dallas Show in June.
* This section will run as a "run of press" tabloid page section and will feature a lead-in page.
Click here for rates and sizes available
Space and Materials: May 14th
Final Ad Materials: May 21st
BONUS DISTRIBUTION: Dallas Show
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August - Accent on Tabletop Decor
* This issue serves as the New York Gift Show Issue. It is the perfect time and place to promote your new products to buyers before they get to Market. In this competitive marketplace, you NEED to give Buyers a reason to buy from you instead of your competition. This issue will also be distributed at the San Francisco Gift Show and Tupelo.
* This section is designed to let you give those "reasons to buy" in the form of an in-depth article and an advertisement.
Click here for rates and sizes availableSpace & Photos for article Due July 16th
Final Ad Materials Due: July 23rd
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September - Special section on Soft Goods (including rugs, throws, decorative pillows & top of bed)
* In this special section, you will have the opportunity to feature your latest collections in an advertising format as well as an in-depth article, reaching buyers before the High Point Market.
* This section will run as a "run of press" tabloid page section and will feature a lead-in page
Click here for rates and sizes available
Space and Photos Due August 20th
Final Ad Materials Due August 27th
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October 2004 High Point Market Issue - Licensing
* HOME ACCENTS TODAY gives you the opportunity to tell your story, promote your products and increase your exposure… all at ONE very affordable price.
* The October issue of HOME ACCENTS TODAY will feature a special advertising section
focusing on the major players in licensing of home décor and decorative accents.
This advertorial includes your company article and your ad all for the same LOW price.
Tabloid Page ad (10" x 14")
Tabloid page article
Article to include 3 product shots
RATE: $4,750.00 gross $4,037.50 net
Junior Page ad (7 7/8" x 10" vertical) or (10" x 8" horizontal)
Article will wrap around ad
Total size is equivalent to a Tabloid page
Article to include 2 product shots
RATE: $4,000.00 gross $3,400.00 net
Total size equivalent to half of Tabloid page $1,850.00 gross
Article to include 1 product shot
RATE: $2,000.00 gross $1,700.50 net
Space & Materials Due: September 15
Final Ad Materials Due: September 22
Sorry, we cannot accept film. Acceptable elements are Photos, Transparencies, Slides or Digital Images (saved in .tif, .eps or .jpg formats at 300 dpi measuring roughly 3" x3" in size)
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The Following Sizes Are Available:
Tabloid Page ad (10" x 14")
· Tabloid page article
· Article to include 3 product shots
· RATE: $4,750.00 gross $4,037.50 net
Junior Page ad (7 7/8" x 10" vertical) or (10" x 8" horizontal)
· Article will wrap around ad
· Total size is equivalent to a Tabloid page
· Article to include 2 product shots
· RATE: $4,000.00 gross $3,400.00 net
14" ad (2 column x 7") plus article
· Total size equivalent to half of Tabloid page
· Article to include 1 product shot
· RATE: $2,000.00 gross $1,700.00 net
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