Consumer Research
Furniture Today's Consumer Buying Trends, whys and wheres of the Upholstery purchase, 2004
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This exclusive report is based on responses received from 908 consumer households that purchased in 2002 or planned to purchase in 2003 a stationary sofa, a stationary chair, a motion sofa and/or a sofa-sleeper. The demographic characteristics of the follow-up survey sample closely matches the demographics of home furnishings-buying households in the United States. This means results can be projected nationally with a margin of error of plus or minus 3%.The report examines the factors that influence the purchase, where consumers shopped and where they purchased their upholstery, design characteristics of the upholstery purchased, whether they purchased leather or fabric, and how much consumers spent for their purchase.It also identifies other home furnishings products bought to go in the room receiving the new upholstery. |
Furniture Today's Consumer Buying Trends, whys and wheres of the Bedroom purchase, 2004
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in the Agusust 2, 2004 issue of Furniture/Today |
This report is based on responses were received from 905 consumer households that purchased in 2002 or planned to purchase in 2003 master bedroom, youth bedroom and/or other adult bedroom furniture.
The demographic characteristics of the follow-up survey sample closely matches the demographics of home furnishings-buying households in theUnited States. This means results can be projected nationally with a margin of error of plus or minus 3%. The report identifies specific bedroom pieces bought (bed, dresser, nightstands, chests and the amounts spent for each. It also looks at the where consumers shopped for furniture and identifies the characteristics of consumers buying bedroom furniture at several channels of distribution including furniture stores, department stores, direct-to-consumer and discount stores, as well as the varying amounts spent in each channel. |
Leather Today's Consumer Buying Trends, Leather, 2004
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This exclusive report is based on responses received from 908 consumer households that purchased in 2002 or planned to purchase in 2003 a stationary sofa, a stationary chair, a motion sofa and/or a sofa-sleeper. The demographic characteristics of the follow-up survey sample closely matches the demographics of home furnishings-buying households in the United States. This means results can be projected nationally with a margin of error of plus or minus 3%.This report focuses specifically on the characteristics of consumer households that purchased leather upholstery, where they made their purchase and how much they paid. Four Pages |
Consumer Buying Trends, Dining Room, 2005
| This exclusive consumer data originates from the responses of 2,500 households to a survey conducted in January 2005. Furniture/Today had National Family Opinion poll 7,500 U.S. households via an online survey to examine home furnishings shopping and purchasing patterns in 2004 and buying plans for 2005, as well how much they spent and plan to spend for each product.
Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, data can be projected nationally with a margin of error of plus or minus less than 2%. The report identifies, by generation and income levels, households buying formal and casual dining furniture. |
Kids Today's Consumer Buying Trends, Kids
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This exclusive survey presents a comprehensive look at the demographics of U.S. households that are shopping for and purchasing infant/nursery furniture, youth/teen bedroom and glider rockers. The information comes from the responses of 31,505 households to a survey conducted in January. The profile of the responding households closely matches the demographic characteristics of all U.S. households. That, coupled with the large sample size (and a response rate of 63%), means that the data can be projected nationally with a margin of error less than 1%. |
Casual Living's Consumer Buying Trends, whys and wheres of the Outdoor Furniture purchase, 2003
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This exclusive report is based on responses from 1,025 households that purchased outdoor furniture in 2002 and those that planned to purchase it this year. Results include the specific outdoor pieces purchased last year and the ones consumers plan to this year; where consumers shopped for the outdoor furniture; where consumers actually bought it; and, what considerations, such as price, style and material, were most important when consumers were shopping for outdoor furniture.Data from this survey can be projected nationally with a margin of error of 3%. |
Consumer Buying Trends, Home Accents, 2003
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Home Accents Today's exclusive Consumer Buying Trends Survey presents a comprehensive look at the demographics of American households that are shopping for and purchasing home accents. For this report 31, 505 consumer households were surveyed to reveal what home accents they shopped for and bought in 2002 and what they plan to buy in 2003. |
Consumer Buying Trends, Bedding Distribution – Alternative Channels
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Based on responses were received from 905 consumer households that purchased in 2002 or planned to purchase in 2003 master bedroom, youth bedroom and/or other adult bedroom furniture, this report extracts relevant data to look at characteristics of consumers buying bedding at alternative channels. |
Consumer Buying Trends, Bedding Distribution – Specialty Retailers
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Based on responses were received from 905 consumer households that purchased in 2002 or planned to purchase in 2003 master bedroom, youth bedroom and/or other adult bedroom furniture, this report extracts relevant data to look at characteristics of consumers buying bedding at specialty stores. |
Consumer Buying Trends, Bedding Distribution – Furniture Stores
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Based on responses were received from 905 consumer households that purchased in 2002 or planned to purchase in 2003 master bedroom, youth bedroom and/or other adult bedroom furniture, this report extracts relevant data to look at characteristics of consumers buying bedding at furniture stores. |
Casual Living's Consumer Buying Trends, Grills
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Casual Living's exclusive Consumer Buying Trends Survey presents a comprehensive look at the demographics of American households that shopped for and/or purchased grills in 2002 and 2003. The information comes from survey responses of 31,505 households, conducted from December 2002 through January 2003. The survey originally covered 25 home furnishings categories, including outdoor furniture and grills. This exclusive report presents summary data and demographic details of those who purchased grills in 2002 and planned to puchase grills in 2003. The report includes a bonus article on marketing high-end grills. |
Home Accents Today's Consumer Buying Trends, the whys and wheres of Lamp and Lighting Purchases
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In September and October 2003, Home Accents Today sent a follow-up survey to those households that purchased in 2002 or planned to purchase in 2003 decorative accessories, including portable lamps. The demographics of the 1004 households that responded to the survey closely match the demographics of all home furnishings buying households in the United States. This means results can be projected nationally with a margin of error of plus or minus 3%.The survey shows floor lamps and table lamps are the top two buys, followed closely by desk/reading lamps. This Special Report breaks down lamps and lighting fixtures into subcategories Floor Lamp/Torchiere, Table Lamp, Desk/Reading Lamp, Small Accent Lamp, Chandelier and Wall Sconce. Each category is then broken down place of purchase, budgets for purchase, and number purchased. The report also provides demographic information on purchasers of lamps and lighting fixtures. |
Home Accents Today's Channel Survey - Direct-to-Consumer
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The direct-to-consumer channel, including catalogs, Internet, TV shopping and home parties, is projected to be the fastest growing distribution channel for home accents this year, according to Home Accents Today’s 2004 Universe Study. More and more consumers are turned on by the channel’s convenience, ease of shopping and seemingly endless product assortment. Direct-to-consumer home accent sales grew 8.1% in 2004 to $7.2 billion and are projected to grow another 6.1% this year, reaching $7.7 billion in retail sales. Direct-to-consumer companies reach consumers via multiple methods, coupling an Internet site with catalogs or home parties or TV. Players include literally hundreds and hundreds of catalog companies, as well as home party giants like The Longaberger Company, PartyLite and Home Interiors & Gifts, and TV shopping leaders QVC and HSN. This reports takes a closer look at home accent sales through the Direct-to-Consumer Channel, breaking down sales by product categories and looking at the demographics of purchasers as well as price points and quantities purchased. |
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From the March 2005 issue of Home Accents Today |
In September and October 2003, Home Accents Today surveyed those households that purchased in 2002 or planned to purchase in 2003 decorative accessories, including portable lamps. The demographics of the 1004 households that responded to the survey closely match the demographics of all home furnishings buying households in the United States. This means results can be projected nationally with a margin of error of plus or minus 3%.This reports takes a closer look at home accent sales through the discount dept. store/off-price retailer Channel, breaking down sales by product categories and looking at the demographics of purchasers as well as price points and quantities purchased. |
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Issue of Home Accents Today |
As reported in Home Accents Today's 2004 Universe Study, total 2004 home accent sales are estimated at $64.7 billion and are projected to grow 3.7% to $67.1 billion in 2005. Owning 23% of the universe, Home Accent/Gift Stores is the largest channel of distribution, garnering an estimated $14.6 billion in sales in 2004. This report breaks down sales in Home Accent/Gift Sotres, showing the most frequently purchased items, key price points for the top-selling items and the demographics of Home Accent/Gift Store buyers. |
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As reported in Home Accents Today's 2004 Universe Study, lifestyle stores garnered $7.4 billion in retail sales last year, accounting for 11% of the home accent universe. The channel is projected to grow 5% this year, to reach $7.8 billion. Home Accents Today defines lifestyle stores as retailers that carry accent furniture, portable lamps, area rugs, wall décor, other decorative accessories and soft goods at full price along with some combination of housewares, small appliances, gourmet foods, apparel, jewelry or personal care items. Heavy hitters in the channel include Pottery Barn, Crate & Barrel, ABC Carpet & Home, Restoration Hardware, Bed, Bath & Beyond, Linens 'N Things and Anthropologie. |
Home Accents Today's Channel Survey - Department Stores
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According to Home Accents Today's exclusive 2004 Universe Study, home accent sales in department stores stayed flat at $3 billion in 2003 and 2004. Retail sales for the channel are projected to be flat again this year, decreasing by only 0.1%. Department stores account for 5% of the home accent universe. This reports takes a closer look at home accent sales through the department store channel, breaking down sales by product categories and looking at the demographics of purchasers as well as price points and quantities purchased. |
Home Accents Today's Channel Survey - Furniture Stores
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This reports takes a closer look at home accent sales through the furniture store channel, breaking down sales by product categories and looking at the demographics of purchasers as well as price points and quantities purchased.
Click here for more information and to order a copy |
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Home Accent's Todays Consumer Buying Trends - Gen Y vs. Baby Boomers This exclusive consumer data originates from the responses of 1,135 households to a survey conducted in August and September 2005. Home Accents Today had New York-based TNS poll 4,500 U.S. households via an online survey to examine home furnishings shopping and purchasing patterns for the 12 months, September 2004 through August 2005. Click here to order a copy. |
American Chameleon
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Nearly one in three people in the U.S. is part of a minority group. There are more Hispanics in the U.S. than the entire population of Canada. In 48 of the nation's largest cities, more than half of the population is "minority." Suburbs, too, are seeing an influx of minorities. The dramatic changes in America's racial and ethnic makeup have profound implications for everyone selling products and services. Find out about how and where the changes are taking place in this more than trillion dollar market in Reed Research's fact-filled report, The American Chameleon. The 40-page report details the population growth and geographic shifts among black, Asian and Hispanic populations, discusses the influence of immigration and the ever-increasing buying power of America's minority populations. |
Kaleidoscope Kids
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Learn more about the changing dynamics of the children's marketplace! Playthings' "Kaleidoscope Kids" Report has the vital information to help you track the shifting demographics of the children's market, from its expanding size to its increasingly diverse ethnic/racial and cultural makeup. |