Technology Stories - February 2007
Phoenix Galleries unveils new Web site
Phoenix Galleries Inc., Atlanta, Georgia, has unveiled its new web site, phoenixgalleries.com.
The site now contains the entire Phoenix line, sorted by category. Information about each piece, including size, materials, and pricing is included on the site. Buyers can request a user name and password directly from the site by clicking on the info@phoenixgalleries.com button or by calling 770-455-3626.
DesignYourselfInteriors.com offers furniture templates
DYI Design Yourself Interiors Inc. (http://www.designyourselfinteriors.com) has created life-sized furniture "templates" that can be cut or folded to replicate the actual size of furniture or home accessories before a purchase is made. DYI Templates will accurately plan every room in a house - and they work great in organizing small spaces.
The DYI Templates are the creation of two high-end national interior designers turned visionary entrepreneurs - Kathy Wagner and Melody Davidson. "It has been scientifically proven that visual tools and new products - such as DYI templates - allow the consumer to clarify their thinking, reinforce understanding of space, easily integrate new concepts, and quickly identify spatial misconceptions," said Melody Davidson, co-founder of Design Yourself Interiors Inc. "We are excited that our affordable interior design product assists the consumer in saving time, money, and hopefully the heartache that comes with the realization that the wrong piece of furniture was purchased. Best of all, our DYI Templates make a great gift for Valentine's Day, Mother's Day, birthdays, weddings, or the new graduate who is moving into their first apartment."
DYI template kits sell for $29.99 each or $110 for a set of four. For more information or to order individual kits or in bulk, visit http://www.designyourselfinteriors.com or call 866-692-6700.ShopSmart.com’s tips for search engine optimization
Smart-shop.com's clients have found that SEO is a battle they can win, as some continue to benefit from over 10,000 unique visitors per day and top ranking in the most competitive phrases without ever paying a dime for advertising.
Here are some basic start-up guidelines: + Static URLs. Make sure that urls created by your shopping cart are static and have keywords in them. For example: yourstore.com/computers/computer-name.html . Most shopping carts create product pages dynamically when they're requested by a specific customer. And in most cases this means that the URL or web address for a particular page is created with dynamic scripting, resulting in a URL with multiple parameters and no keywords. A typical dynamic URL might look like this: yourstore.com/CategoryPage?pls=id5&clist=03258f0014009f. This is not a format search engines can easily follow.+ Clear, hierarchical URL and site structure. Example of good structure: yoursite.com/catalog1/product1.html. Search engine spiders detect your site’s structure and assign selective ranking to each page. Utilizing a category name in a product's url adds additional keywords. Most "SEO optimized carts" generate your site’s URL in ways that do not allow for search engine optimization, for example yoursite.com/product1.html+ Unique Title Tags. Title tags are critical to SEO. It is essential to have the ability to input unique tags for each page. Title tags should be short (no more than 64 characters) and should contain keywords relevant to the page.+ XHTML and CSS Impact on SEO Success. XHTML is a contemporary and convenient way to improve your website's look in the eyes of Search Engine robots.XHTML leaves a clean site code in comparison to regularly used HTML. + Content, Content, Content. Content is called SEO king. In the case of an online store the content is usually product pages. The more products you add the better. Be sure to add long descriptions that use important keywords in each product. By adding hundreds or even thousands of products you create many pages that can rank high for specific terms. Receiving 1 or 2 direct clicks to your product page per day becomes a huge benefit with many pages. Needless to say that correct URL structure is the key; otherwise your pages run the risk of not being indexed.+ Back links. If content is a king, then linking is the queen that shares his throne. Since the arrival of Google and their PageRank, search engines have put much weight on links to a site. Start working on building links to your site from the very beginning. + Patience. It may take anywhere from 3 months to a year for you to begin to see the effects of proper SEO. Don't give up too early. The longer you stay online the more valuable your site becomes.
Olde Towne products now available at FashionWindowTreatments.com
Online retailer Fashion Window Treatments Inc. (http://fashionwindowtreatments.com) has partnered with leading drapery workroom Olde Towne Window Works Inc. to offer Olde Towne's products on a direct-to-consumer basis for the first time.
For the past 11 years, Olde Towne has sold its upscale lines of window treatments, bedding, shower curtains, pillows and other home décor accessories only to interior designers and specialty retail stores.Consumers will now have direct access to Olde Towne's wares through Fashion Window Treatments' website, http://fashionwindowtreatments.com.Fashion Window Treatments' new online store functions as an extension of Olde Towne's full-service drapery workroom. Fashion Window Treatments offers more than 300 top-quality decorative fabrics that can be made into a vast array of window treatments, valances, swags, jabots, pinch-pleated draperies, roman shades, bedding pillows, shower curtains and table accessories.The store's flexibility allows the customers to design their own products by choosing a fabric and product style from more than 70 window treatment and home interior product designs. Fashion Window Treatments then fabricates customer's choices into a unique product.Fashion Window Treatments specializes in providing high-quality, affordable window treatments previously accessible only to consumers who employed interior designers. Now customers can go directly to the source without the added expense and lengthy finish time associated with interior designers. Additionally, Fashion Window Treatments offers all of its fabrics and trims as cut yardage for the "do-it-yourself" seamstress.Since the company fabricates all of its products at its Fredericksburg, Va., location, products can be ordered, made and shipped in just seven business days. For those who desire assistance, a knowledgeable design consultant is available Monday - Friday 7:30 am to 4 pm EST by calling toll free, 866-444-6818. For additional information on Fashion Window Treatments or its partnership with Olde Towne Window Works, contact Kelly Stitt at 1-866-444-6818 or visit http://fashionwindowtreatments.com.