Direct-to-consumer home furnishings platform The Inside added masculine touches to its assortment on Sept. 9 with the launch of its Menswear Collection.
The collection is inspired by menswear fashion motifs throughout the 20th century.
“From the dapper suiting of the art-deco age to the sleek stylings of 1990s Versace, the evolution of menswear has remained a decades-long touchstone for interior design,” said Christiane Lemieux, co-founder and CEO. “Particularly as we transition away from the ease and effortlessness of summer style, menswear evokes a glamour and formality during the fall and winter that is celebrated in both fashion and home — a natural return to layering and texturizing. Just imagine Tom Ford as a room — need I say more?”
To celebrate the launch, The Inside partnered with male tastemakers — from prolific entrepreneurs Michael Dubin (Dollar Shave Club) and Jonathan Neman (Sweetgreen) to eclectic fashion designer Peter Som — to share their personal interior design inspirations. Other notable collaborators include Curtis Stone, Anthony Sperduti and Maxwell Ryan.
The Menswear Collection includes three new fabric additions to The Inside’s core collection: Ziggurat, Scattered Dot and Fairfield Stripe. Each pattern is available for personalization across all of The Inside’s furniture.
Thomas Lester is Business Editor for Home Accents Today. A graduate of Emory & Henry College's Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports and more before joining Progressive Business Media in 2013. As business editor, Lester covers all aspects of business in the home accents world, from the latest news from manufacturers to successful retail strategies and business analysis.
