Serena & Lily Opens Design Shop in Palm Beach, FL

Serena & Lily opens its first Florida brick-and-mortar location in sunny Palm Beach on Friday, Dec. 13, just in time for the start of the island’s “winter” season. The Design Shop showcases the California-based home decor brand’s signature coastal aesthetic, which blends classic influences with casual, fresh sophistication across home furnishings, bedding, decor and more.

“Our brand has always been influenced by beautiful coastal locales, and we’re thrilled to be opening our next design shop in the heart of Palm Beach just off of Royal Poinciana Way,” said Lori Greeley, Chief Executive Officer for Serena & Lily. She adds: “We look forward to being immersed in the rich design heritage of Palm Beach and are certain we will continue to draw inspiration from this amazing community.”

The 4,000-square-foot Palm Beach Design Shop features a color palette inspired by nature, including moss and wild rose hues—Serena & Lily’s take on iconic Palm Beach pink and green—and shades of blue and white inspired by the sea and the sky. Standout design details of the shop include terrazzo floors, plantation shutters and an art deco fireplace. A curated gallery wall features original works by local artists, including Nancy Tart, Kate Schelter and Susie Bettenhausen, complementing the shop’s fresh, coastal design aesthetic.

In addition to Serena & Lily’s signature offerings of indoor and outdoor furniture, bedding, rugs, lighting, upholstery and decorative accessories, the brand debuts a Palm Beach-themed capsule collection of furniture and textiles, which will be part of the brand’s spring 2020 collection. Rattan seating, painted coastal blue linen furniture and colorful textiles boasting pineapples and palm trees—an ode to the area’s iconic symbols—can be found in vignettes throughout the shop.

Key features of the Serena & Lily Palm Beach Design Shop include:

• 4,000 square feet of space featuring thoughtful displays of Serena & Lily’s signature bedding, wallpaper, rug collections and a curated assortment of furniture, lighting, upholstery and decor – including the brand’s Palm Beach capsule collection.
• An extensive swatch wall featuring more than 300 original Serena & Lily textile designs.
• A rotating art gallery of original works from the company’s ever-evolving Art Collection, highlighting local Palm Beach artists such as Nancy Tart and Kate Schelter.
• Complimentary design services allowing guests to work one-on-one with Serena & Lily’s expert in-house advisors, available for both in-shop consultations and in-home appointments to bring guests’ decorating visions to life.
• A creative workspace for interior designers, open for private appointments, client meetings and presentations during and outside of regular business hours. 

The Palm Beach Design Shop is Serena & Lily’s 12th retail location, located at 101 North County Road, Palm Beach, FL 33480. Hours of operation are 10 a.m. to 6 p.m. Monday through Saturday, and 11 a.m. to 5 p.m. on Sunday.