Contest, sponsorship part of Coaster’s summer focus on stagers, designers

SANTA FE SPRINGS, Calif. – At the upcoming Las Vegas Market next month, Coaster Fine Furniture is lined up as a sponsor of RESACON Vegas 2026, the conference for professional stagers. In conjunction, it is launching an innovative design contest for the industry segment.

The RESACON Vegas conference, set for July 23-25, will culminate with guided showroom tours at the Las Vegas Market for conference attendees.

As part of Coaster’s market programming, it will present “Designed with Coaster,” a special design contest showcasing the work of designers and stagers who use Coaster products. The contest kicks off on Friday, June 26, with final judging set for July 26 at the market.

To enter spaces for consideration, design work must be original, with work completed within the past 12 months, and the product featured must be from Coaster Fine Furniture. Prizes will be awarded for first, second and third place, featuring a top prize of $1,000. Winning projects will also be featured on Coaster’s social media channels.

“With the slump of the housing market, designers and stagers have become much more active,” said Mindy Leitwein, general manager of national accounts and business development. “The work that professional stagers are doing across the country is integral in closing real estate transactions by transforming properties into highly desirable, move-in ready spaces, and increasingly, we’re seeing that purchasers are buying properties exactly as they have been staged.”

“This is the summer of the stager,” said Shell Broadnax, chief executive officer of the Real Estate Stager Assn. (RESA).” The Las Vegas Market is a unique opportunity to connect directly with vendors and learn how they can support the growing staging industry.”

Along with tours of the Coaster showroom (space A-801), the company is creating a new Designer Lounge across from the main showroom, where designers can gather, network and recharge throughout their Las Vegas Market experience.

“Our goal is to help designers and stagers visiting the Las Vegas Market as a part of their RESACON experience to work their day at market as effectively and efficiently as possible,” said Marlene Vidal-Donlucas, director of marketing at Coaster. “We’re looking forward to introducing RESACON attendees to all the resources Coaster Fine Furniture can offer.”