Bassett Mirror expands presentation for Dallas Market

DALLAS — At the upcoming Dallas Total Home & Gift Market, Bassett Mirror Co. will debut an expanded presentation within the In-Detail showroom, continuing its push across the Southwest market.

Located in the World Trade Center, space 500, the enlarged space will offer a more comprehensive presentation of BMC‘s multi-category offering of lighting, mirrors, wall decor and furniture.

Lighting and mirrors will be featured in expanded assortments that better reflect the breadth of the brand. The space will also highlight a strong assortment of in-stock, quick-ship products.

A curated furniture assortment tailored to the Dallas Market will complement the presentation, with an emphasis on the finishes, materials and silhouettes.

“The Southwest market has become an increasingly important part of BMC’s growth story,” said Melissa Whitaker, BMC president and CEO. “Our expanded presence within In-Detail allows us to present the brand in a way that more fully reflects who we are today. As customers increasingly look for cohesive sourcing across categories, our showroom environment must communicate the breadth of the assortment, our design point of view, and the overall value we bring to both retailers and interior designers.”

The In-Detail showroom is open year-round and serves as a permanent Dallas presence for BMC, allowing retailers and designers to connect with the brand beyond the traditional market schedule.